• December 08, 2024

Marketing & Promotions

25 Nov, 2024

R6 Digital Wins At Self Storage Association of Australasia’s Event

R6 Digital was again crowned “Service Member of the Year” at the recent Gala Awards evening during...

Read More

Access Storage Unit Calendar

20 Nov, 2024

UK's Access Storage Releases 2025 Storage Unit Calendar For Charity

Access Self Storage in the UK has launched what it is calling "possibly the most boring...

Read More

self-storage halloween display

31 Oct, 2024

Halloween Displays Scare Up New Business

"Love their Halloween exhibit. Coolest self storage place ever," writes Michael R. from Rancho...

Read More

Storeganise Award

17 Oct, 2024

Storeganise Wins Innovation Award

On Oct. 10, during its annual conference and tradeshow in Stockholm, The Federation of European...

Read More

Bluebird Self Storage

16 Oct, 2024

Bluebird of Happiness: What Makes this Self-Storage Company Soar

The bluebird is often associated with happiness and harmony. This feathered friend is viewed as a...

Read More

self storage digital marketing

27 Sep, 2024

Marketing Strategies for Self-Storage in the Digital Age

Running a self-storage business can be lucrative, but only if you manage to gain a competitive...

Read More

Manhattan Mini Storage Mural

26 Sep, 2024

New Manhattan Mini Storage Mural Unveiled

Manhattan Mini Storage unveiled a new mural by artist Millo, curated and produced by nonprofit...

Read More

adverank self storage monkey

19 Sep, 2024

Self-Storage Marketing Firm Adverank To Expand

Advertising technology startup Adverank LLC, which offers digital advertising tools for customers...

Read More

manhattan mini storage mural

19 Sep, 2024

Manhattan Mini Storage To Unveil NYC Mural Monday

For Climate Week, Manhattan Mini Storage in Hudson Yards (541 West 29th Street) will be unveiling...

Read More

yardi cloud 100 forbes

13 Sep, 2024

Yardi Makes The Forbes Cloud 100 List

Yardi has been named on Forbes’ 2024 Cloud 100 list, the definitive ranking of the top 100 private...

Read More

Josh and Melissa Huff

11 Sep, 2024

Meet The Huffs: A Match Made In Self-Storage

A lot of marriages are put to the test at some point in a couples’ life. For Josh and Melissa Huff,...

Read More

MSM Messenger

4 Sep, 2024

MSM Offers Free September Digital Messenger

MSM's new September Messenger marks two milestones:

Read More

SCM Spartan

4 Sep, 2024

Spartan Construction Management Changes Name

Spartan Construction Management has officially changed its name to SCM. According to the company,...

Read More

Go Store It Mural

21 Aug, 2024

Go Store It Opens New California Facility With Mural by Artist Ms.Yellow

Go Store It Self Storage, an affiliate of Madison Capital Group, has announced the grand...

Read More

21 Aug, 2024

Out-Of-The-Box Marketing: nodaFi Turns Obstacle Into Opportunity

nodaFi is a modern computerized maintenance management system (CMMS) “that empowers businesses to...

Read More

manhattan mini storage

20 Aug, 2024

Manhattan Mini Storage Latest Marketing

Manhattan Mini Storage continues its tradition of bold and witty political commentary with the...

Read More

19 Jul, 2024

New SmartStop Ad Warns About Storing Stuff With Strangers

SmartStop Self Storage is pushing back when it comes to "peer-to-peer storage." There are a number...

Read More

branded promotional items

16 Jul, 2024

Gains From Giveaways: The Value Of Promotional Swag

Branded marketing materials: Some people call it “swag,” others call it “tchotchkes,” but whatever...

Read More

marketing mistakes

8 Jul, 2024

Marketing Mistakes: 11 Promotional Pitfalls To avoid

Marketingis a necessary cost for any self-storage facility, whether it's a billboard or a...

Read More

StorQuest Self Storage

18 Jun, 2024

Brand Building With StorQuest: Turning Self-Storage Into a Lifestyle

Self-storage is widely considered a need-based product. While many people might associate...

Read More

SmartStop Storage Day

10 Jun, 2024

SmartStop Celebrates National Self-Storage Day

SmartStop Self Storage REIT, Inc. recently celebrated National Self-Storage Day on Mon., June 10 by...

Read More

online reviews

20 May, 2024

Managing Online Reviews: The Good, The Bad & The Ugly

Online reviews have the power to make or break a business. Good ones can bring in new customers,...

Read More

manhattan mini storage

1 May, 2024

Manhattan Mini Storage Partners With Rock the Vote

Manhattan Mini Storage, which recently ran a series of biting politically-themed billboards...

Read More

self storage podcast

23 Apr, 2024

Freakonomics Podcast Focuses on Self- Storage

A new Freakonomics podcast, "The Economics of Everyday Things with Zachary Crockett" was just...

Read More

manhattan mini storage

17 Apr, 2024

Manhattan Mini Storage Launches Comedy Video Series

Manhattan Mini Storage, the operator of 20 self-storage facilities throughout New York City,...

Read More

Storelocal storage

28 Mar, 2024

Storelocal® Announces New Business Model for Self Storage Operators

Storelocal®, a membership organization dedicated to improving outcomes for self-storage operators,...

Read More

Storage Post Yankees Sponsorship

27 Mar, 2024

Storage Post Re-Teams with New York Yankees, Plans New Facilities

Storage Post Self Storage, which partnered with the New York Yankees for the first time last year,...

Read More

smartstop sponsorship

26 Mar, 2024

SmartStop Self Storage Sponsors Acura Grand Prix of Long Beach

SmartStop Self Storage REIT, Inc. has announced its inaugural sponsorship of the Acura Grand Prix...

Read More

northeast self storage expo

21 Mar, 2024

Few Sponsorships Remain for 2024 Northeast Storage Expo

As MSM previously reported, the 2024 Northeast Storage EXPO is being co-hosted by three...

Read More

manhattan mini storage marketing

27 Feb, 2024

Manhattan Mini Storage Hosts Comedy Shows In Storage Units

Manhattan Mini Storage, which recently launched a series of billboards throughout the Big Apple...

Read More

self storage movies

21 Feb, 2024

Self-Storage Goes Hollywood: Film & TV Depictions of the Industry

It’s probably the most famous – and infamous – self-storage scene in movie history. In 1990’s The...

Read More

12 Feb, 2024

Self Storage Hawai’i unConference Announces Pitch Contest for New Tech

The Self Storage Hawai’i unConference, a premier gathering for industry leaders and innovators,...

Read More

military self storage

7 Feb, 2024

Army Ends Free Storage Program, Presenting Self-Storage Opportunity

Many active military members and military families stay on the move. Their service takes them to...

Read More

Chris Jericho Self Storage

5 Feb, 2024

Wrestler/Actor Chris Jericho to star in thriller "Self Storage"

Another self-storage horror flick is coming to a theater streaming service near you. Professional...

Read More

manhattan mini storage

2 Feb, 2024

Manhattan Mini Storage Gets Attention With New Billboard Campaign

Manhattan Mini Storage, known for their assertive and cheeky marketing messages and billboards,...

Read More

NeSSA Self Storage

24 Jan, 2024

2024 Northeast Storage EXPO Grows to Include Five States

The 2024 Northeast Storage EXPO will be co-hosted by three associations covering five states....

Read More

pinstripe bowl

22 Dec, 2023

Storage Post Sponsors Pinstripe Bowl at yankee stadium

Storage Post Self Storage, which owns and operates 29 facilities in the New York City metro area,...

Read More

Holiday marketing ideas

12 Nov, 2023

10 Marketing Ideas to Help Avoid the winter season sales slump

When the weather turns cold, business tends to cool down as well for many self storage operators....

Read More

Community Support

1 Nov, 2023

6 Ways to Boost Your Business By Becoming a Community Hub

Although contactless rentals and remote management are growing in popularity within the self...

Read More

digital networking

12 Sep, 2023

Make Contact: Networking in a Digital Age

If there’s one thing those in self-storage enjoy, it’s a good networking event. The industry is...

Read More

Artificial Intelligence in self storage

19 Jul, 2023

Why AI Shortcuts Can Lead to Marketing Dead Ends

Shortcuts aren’t always a bad thing. We’ve all performed tasks that were needlessly time consuming...

Read More

18 Jun, 2023

Should You Hyphenate Self Storage?

Updated with poll results July 11, 2023 — Should you hyphenate self storage? The debate about...

Read More

self storage murals

26 May, 2023

Self Storage Murals Gain Attention

Community murals are more popular than ever in cities across America. Philadelphia, for example,...

Read More

12 May, 2023

Storage Post Partners with New York Yankees

BRONX, N.Y. Storage Post Self Storage is pleased to announce our partnership with the New York...

Read More

smartstop sponsorships

6 May, 2023

SmartStop Teams Up With IndyCar Team

When it comes to promoting the SmartStop brand, Vice President of Marketing Rhonda Williams is...

Read More

14 Feb, 2023

Getting Up To Speed: Eight Tips For Creating A Smart Site

With each passing year, more and more self-storage facilities are making the leap and integrating...

Read More

9 Jan, 2023

Public Perception: Three Ways To Polish The Industry’s Image

In October of 2022, Netflix released a new TV series just in time for Halloween. Guillermo del...

Read More

21 Nov, 2022

Marketing Made Easy: The 10 Steps To A Foolproof Marketing Plan

Marketing your facility an important aspect to success, but it’s also one that baffles many...

Read More

26 Jul, 2022

Building Your Brand: It's the DNA of Your Business

Close your eyes and imagine a Jeep. What do you see around it? People typically see Jeeps in the...

Read More

4 Apr, 2022

Connecting With Communities: Strengthen Your Brand Through Charity Storage

At a defining moment in the self-storage industry, when profits are at an all-time high, Haviland...

Read More

29 Sep, 2021

Cyber Connections: Effective Networking In A Virtual World

With the shift to our new virtual world, you have probably found it more difficult to build and...

Read More

13 Apr, 2021

Planting Storage Seeds: Grow Your Business With Grassroots Marketing

Large or small, brand new or older properties, we are all in need of a constant stream of...

Read More

13 Apr, 2021

Lights, Camera, Action! Video Is A Marketing Star

Video tours of real estate and resort properties have long been used in those industries to help...

Read More

24 Mar, 2021

Look Who’s Talking – M. Anne Ballard, president of training, marketing, and developmental services, Universal Storage Group

By Erica Shatzer The year is 2020, and self-storage facilities built during the development cycle...

Read More

8 Mar, 2021

Stretch Your Budget: 10 Tips For Free To Low-Cost Marketing

There’s a saying that “nothing is free.” In these trying times, self-storage owners are trying to...

Read More

3 Dec, 2020

Merry Marketing! Unwrap The Seasonal Slump

‘Tis the season to be jolly, but if you’re not effectively marketing during this historical slower...

Read More

1 Mar, 2019

Silver Tsunami

The Impact Of Aging Baby Boomers On The Self-Storage Industry The baby boom generation (born...

Read More

1 Mar, 2019

Claim My Business

The Ins and Outs Of Internet Marketing *This is an update of the article written for the June 2016...

Read More

self storage retail

1 Feb, 2019

How To Create A Retail Environment That Wows

When running a successful retail store, you have to know your products and have a story to tell...

Read More

1 Jan, 2019

Building Better Business Relationships

16 Common Networking Mistakes That Can Derail Your Career Networking is a skill that can help you...

Read More

1 Nov, 2018

Knowing The Competition

Research And Evaluation To Stay At The Top Back when self-storage was a relatively new concept,...

Read More

1 Oct, 2018

Social Recruiting

How to Use Social Networks to Attract Top Talent Hiring top talent has never been easy. With the...

Read More

1 Oct, 2018

Boost Your Presence

Six Leading Marketing Strategies For Self-Storage Facilities By Sarah Baker Your marketing...

Read More

1 Jun, 2018

Understanding Backlinks

What are They and Why are They Important? The self-storage industry is getting more competitive...

Read More

1 Apr, 2018

Marketing To Millennials

What Apple’s iPhone X Has Taught Us On Nov. 3, 2017, a new product hit the smartphone market that...

Read More

1 Mar, 2018

Marketing In 2018

Deeper Into The Digital Age If you ask anyone the definition of marketing, you might get a few...

Read More

1 Mar, 2018

Dominate The Competition

Social Media’s Best Kept SEO Secret By Poppy Behrens and Claudia Martinez Your business needs to...

Read More

1 Jan, 2018

Reaching The Millennial Market

Four Ways To Bring Them To Your Self-Storage FacilityGrey’s Anatomy premiered on ABC in 2005. For...

Read More

1 Oct, 2017

Surviving Market Shifts

2017 Arizona Self-Storage Update Let’s never forget that all real estate is cyclical. What has...

Read More

1 Sep, 2017

Length Of Stay

Customer Satisfaction Is Paramount Several years ago, The Self-Storage Almanac, published by...

Read More

1 Sep, 2017

Winds Of Change

How Success Is Impacting The Market At mid-year 2017, the self-storage transaction market remained...

Read More

1 Sep, 2017

Conscious Consumers

Millennials Know They Are Buying More Than A Product Technology has created a huge interactive...

Read More

1 Sep, 2017

Stand Above The Rest

Hallmarks Of A Good Brand When first and second generation self-storage companies established...

Read More

1 Aug, 2017

Markets On The Move: Boston

The Hub Of New England Boston, Mass., is the business capital of New England and ranks among the...

Read More

1 Aug, 2017

Digital Marketing 101: 10 Tips That Really Work

Entrepreneur Joe Pulizzi has been quoted as saying, “Word of mouth marketing has always been...

Read More

1 Jun, 2017

Southern New Hampshire

A Stable Secondary Market The Southern New Hampshire (SNH) region is located within the Greater...

Read More

1 May, 2017

Steering Rentals

Marketing Your Truck To Accelerate Profits You spent months deciding if you want to embark on the...

Read More

1 Apr, 2017

What Is It Worth?

A Frequently Asked Question Self-storage facilities typically provide measurable value creation...

Read More

1 Mar, 2017

Capital Markets Report

Private Equity Positioned To Soar Into Storage Sector Political changes in Washington, D.C.,...

Read More

1 Mar, 2017

Market Watch: New Orleans

Self-Storage In The Big Easy New Orleans is considered to be one of the most unique cities in the...

Read More

1 Jan, 2017

Broker Basics

Industry Experience Adds Value If you are planning to sell your property, you may assume a...

Read More

1 Oct, 2016

Nashville, Tennessee: The Tune Of Music City

We have heard it, but I will say it again: Nashville is thriving. A diverse group wants their...

Read More

1 Sep, 2016

Markets On The Move: California

Strike While The Iron Is Hot! The self-storage industry experienced exceptional growth in 2015,...

Read More

7 Aug, 2016

The Digital Marketing Puzzle

Customer Experience As A Key Piece Internet marketing is complex, but there’s no great mystery...

Read More

1 Aug, 2016

The Dos And Don’ts Of Social Media

Are You Controlling Your Brand’s Identity And Reputation? As many of you know, having a strong...

Read More

1 Jun, 2016

Delving Into The Customer Mindset

How To Develop A Well-Thought-Out Marketing Strategy As a self-storage operator, you probably...

Read More

1 May, 2016

Markets On The Move: Florida

Storage Outlook Bright For Sunshine State Florida’s self-storage market offers a combination of...

Read More

1 May, 2016

Websites As Marketing Tools

Getting The Most From Your Site Absolutely phenomenal sales people are rare. Equally rare are...

Read More

1 May, 2016

Marketing Frustrations

Six Steps To Refresh Your Efforts Marketing is a long process of trial and error. You won’t know...

Read More

1 Apr, 2016

Markets On The Move: Northern California

Our firm focuses exclusively on self-storage sales throughout the West and Southwest. The majority...

Read More

1 Mar, 2016

Markets On The Move: Arizona

With 36 sales through the end of November 2015, sales velocity in Arizona continues to be strong....

Read More

1 Feb, 2016

Markets On The Move

Denver, Colorado The Country’s Best Storage Market? Denver has long been a hidden gem in the...

Read More

1 Jan, 2016

New Customer Queries

11 Questions To Build Rapport Similar to a first date or a job interview, determining a new...

Read More

1 Jan, 2016

Raising Rents:

It’s A Strategy, Not an Option All self-storage operators, irrespective of size or the geographic...

Read More

1 Jan, 2016

Markets On The Move: Austin, Texas

As the overall self-storage industry continues to fire on all cylinders, there are certain markets...

Read More