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THE Show 2026 - Nov. 4-6 - Registration $899, save $300

 

Georgia World Congress Center in Atlanta

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Over 100 exhibitors including Janus International, CubeSmart, U-Haul, SmartStop, Marcus & Millichap and many more.

Georgia World Congress Center in Atlanta

Current Registration Rate Ends In

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It's A Whole New Ballgame.

MSM’s THE Show lands in Atlanta, Georgia on November 4–6, 2026, packing the Georgia World Congress Center with more industry speakers and keynotes than ever before, plus special guests, exciting breakout sessions, the TractIQ Deal Room, and a tradeshow floor designed for engagement and visibility.

 

After hours, unforgettable events await, with our Deep Blue Welcome Dinner inside the underwater banquet hall of the Georgia Aquarium, catered by Wolfgang Puck, and our Red Carpet Awards Gala, honoring the very best in self-storage.

 

If you’ve been waiting for something different… Welcome to THE Show.

 

THE Show Icon Hours
60
Hours
Of Self-Storage Focused Content
THE Show Icon Speakers
6
High-Profile Keynote Speakers
THE Show Icon Sessions
45
+
Breakout Sessions on Relevant Topics
THE Show Icon Roundtable
50
Insightful Roundtable Discussions
THE Show Speaker Cards (Durden-Smith, Mark v1) THE Show Speaker Cards (Middlebrooks, Guy v1) THE Show Speaker Cards (Jennings, Scott v1) THE Show Speaker Cards (Gallas, Theresa v1) THE Show Speaker Card (Bortman, Jenny v1)
THE Show Speaker Cards (Durden-Smith, Mark v1) THE Show Speaker Cards (Middlebrooks, Guy v1) THE Show Speaker Cards (Jennings, Scott v1) THE Show Speaker Cards (Gallas, Theresa v1) THE Show Speaker Card (Bortman, Jenny v1)
THE Show Speaker Cards (Bagley, Terry v1) THE Show Speaker Cards (Zucker, Scott v1) THE Show Speaker Cards (Ballard, Anne v2) THE Show Speaker Card (Downing, Troy v2)
THE Show Speaker Cards (Bagley, Terry v1) THE Show Speaker Cards (Zucker, Scott v1) THE Show Speaker Cards (Ballard, Anne v2) THE Show Speaker Card (Downing, Troy v2)
THE Show Speaker Cards (Barnholdt, Lou v2) THE Show Speaker Cards (Mixon, Carol v1) THE Show Speaker Cards (Barsanti, Cameron v1) THE Show Speaker Card (Johnson, Jessica v1) THE Show Speaker Card (Shreve, Jefferson v2) Chipper Jones THE Show Speaker Card 1.9.2026
THE Show Speaker Cards (Barnholdt, Lou v2) THE Show Speaker Cards (Mixon, Carol v1) THE Show Speaker Cards (Barsanti, Cameron v1) THE Show Speaker Card (Johnson, Jessica v1) THE Show Speaker Card (Shreve, Jefferson v2) Chipper Jones THE Show Speaker Card 1.9.2026

Industry Experts & Influential Voices

From self-storage veterans to internationally recognized thought leaders, MSM's THE Show features a diverse lineup of speakers sharing insight, advice, and perspective.
Full Speaker Roster