For an industry that’s evolving at a rapid pace, its conferences and tradeshows have stayed stubbornly the same.

That changes next fall.

MSM’s THE Show lands in Atlanta, Georgia on November 4–6, 2026, packing the Georgia World Congress Center with more industry speakers and keynotes than ever before, plus special guests, exciting breakout sessions, an acquisitions corner, and a tradeshow floor designed for engagement and visibility.

After hours, unforgettable events await, with our Deep Blue Welcome Dinner inside the underwater banquet hall of the Georgia Aquarium, catered by Wolfgang Puck, and our Red Carpet Awards Gala, honoring the very best in self-storage.

If you’ve been waiting for something different… Welcome to THE Show.