Manhattan Mini Storage, known for their assertive and cheeky marketing messages and billboards, have launched their latest billboard campaign across New York City. This campaign gives their usual sassy take on current political matters, just in time for the 2024 election year.
“In a world often bogged down by the gravity of serious election issues, Manhattan Mini Storage emerges as the jester, injecting a breath of fresh air into the urban landscape,” the company says in a press release. “That air blends satire and storage solutions, creating an experience that New Yorkers have come to know and love.”
These billboards, which can be seen throughout Manhattan, take playful jabs at the current political climate and upcoming election with a central message "Vote for Manhattan Mini Storage."
While the company is having fun with messaging, it's alslo getting serious. Manhattan Mini Storage is now partnering with local voter registration groups and throughout the election season, the company will host and promote voter registration drives.
"It's our way of ensuring that while we offer space for your belongings, we also help create space for your voice in our democracy," said Sarah Little, senior vice president of marketing at Manhattan Mini Storage.
Little went on to state, "With our new billboards, we're not just cutting through clutter; we're sparking conversations and laughs in equal measure. It's not just about storage; it's about storing with a statement."
Adam Steckler, chief operating officer at Manhattan Mini Storage, sheds light on the new billboard campaign saying, "Our voice is what makes us different than other storage facilities. In the diverse landscape of New York City, our billboards don't just grab attention; they resonate with our customers' diverse viewpoint, making us the storage solution that stands out in the crowd. New Yorkers are sophisticated with discerning tastes, and our billboards always get the city's attention."
Manhattan Mini Storage encourages the public to join the conversation on social media with #VoteManhattanMiniStorage. Snap a photo with your favorite billboard, share your favorite slogan, or roast the ads you think are a flop.
Here’s a look at some of the current billboards.
About Manhattan Mini Storage
At Manhattan Mini Storage, we're more than just storage providers; we're part of the NYC fabric. Dedicated to innovative New York City storage solutions and community engagement, we've been bringing a unique blend of humor and practicality to meet the city's diverse needs for over 50 years. With more than 20 locations across Manhattan and the boroughs, you can find us at a location near you. For further details, visit our website at www.manhattanministorage.com.