Extra Space Releases Humorous New Television Commercials

Extra Space Storage has released a series of new 15-second television commercials that take a humorous approach self storage's various uses.

The ads come from agency Barrett Hofherr, Extra Space's agency of record. “Life happens and people leave you a bunch of weird stuff," said Todd Eisner, Executive Creative Director, Barrett Hofherr. “You have to move or downsize. A friend or relative needs your extra bedroom or basement... You can’t predict these things, but with Extra Space, you can deal with them quickly, easily and with peace of mind.”

“The campaign aims to raise consumer awareness that Extra Space Storage is the place to go when life pivots in any unexpected direction,” said Dayna Hathaway, CMO, Extra Space Storage. “You never know what life will bring, but you can count on Extra Space to help our customers and provide a clean, safe and easy-to-navigate process during their life transition.”

The three ads are as follows - you can watch them each below.

• Boomerang: a wife's "whimsical" paintings of her husband need to be tucked away when the grown children return to the nest.
• Motherhood: The ups and downs of a new child and all the baby gear that comes with it.
• Motorcycle: A "free spirit" needs to store his bike to make space in his mother's garage.