News and Announcements

Tenant Inc. Announces Integration with Go Local Interactive

MSM — Thu, 12 Mar 2026 03:39:04 GMT

Tenant Inc., the leading provider of cloud-based SaaS solutions for the self-storage industry, today announced a formal integration with Go Local Interactive, a premier digital marketing agency specialized in the self-storage sector. This partnership connects Go Local Interactive’s high-performance marketing websites directly to Tenant Inc.’s Hummingbird property management software (PMS), providing operators with a seamless, real-time data sync between their specialized marketing assets and their core operations.

Prorize Marks 20 Years Of Revenue Management Innovation

MSM — Thu, 12 Mar 2026 03:38:39 GMT

Prorize, a global provider of self storage revenue management software and pricing consulting services, is celebrating its 20th anniversary this year. Founded in 2006, the company now supports pricing decisions across nearly 4,000 storage locations and 1.8 million units worldwide, helping operators use data and analytics to optimize rates across their portfolio.

Over the past two decades, Prorize’s Self Storage Revenue Optimizer (SSRO) has evolved into a global solution that helps operators improve revenue performance and respond to changing market conditions.

In 2025, self-storage operators using the Prorize’s SSRO achieved more than 4.3 percent same-store revenue growth in the United States, while many public storage REITs reported flat or negative results.

Today the Prorize system generates more than 300,000 demand forecasts each day, helping operators adjust prices as conditions change. The company serves customers in 28 countries across six continents and has 40 employees across the United States, Turkey, Kenya, Denmark and Finland.
Over the past four years, Prorize has averaged nearly 30 percent annual revenue growth, with double-digit gains each year.

“When we started Prorize 20 years ago, many companies were still setting prices using simple rules of thumb,” said Dr. Ahmet Kuyumcu, founder and CEO of Prorize. “We believed pricing decisions should come from data and solid analytics. Long before artificial intelligence (AI) became a buzzword, we were already using advanced mathematical models to forecast demand and estimate what customers were willing to pay. Today AI helps us build on that work and deliver even better insights to our customers.”

Across multiple industries, Prorize estimates its revenue management solutions have generated more than $500 million in incremental revenue for customers. In a controlled A/B test with a publicly traded self-storage REIT, the Prorize system delivered a 4.1 percent annual revenue lift compared to the company's own internal pricing approach, on new customer pricing alone.

Several operators using the Prorize platform have also completed landmark transactions in recent years, including EZ Storage ($1.8B), Simply Self Storage ($2.2B), and Storage West ($1.69B). As operators improved revenue performance through more advanced pricing strategies, the value of those assets increased as well.

Customers say the partnership with the Prorize team plays a major role in those results.

“Prorize has been a trusted partner to Jenkins since 2017,” said Troy Sheppard, COO of The Jenkins Organization. “Their team has helped us continually improve our pricing and revenue strategies, which have led to steady same-store growth. Even during the pandemic and the market changes that followed, their insights helped us stay ahead.”

The company has also played an early role in bringing revenue management practices into the self-storage industry.

"Revenue management is the key to success in storage,” said David Decker, COO of Storage Star. “Over my 20+ years across several operators, I've used just about every tool available — and nothing comes close to the scientific rigor and efficiency of Prorize's SSRO algorithms. They're constantly innovating, and I genuinely value the partnership."

Looking ahead, Prorize is investing heavily in artificial intelligence to improve demand forecasting and pricing decisions. The company is also developing AI tools that help operators detect unusual trends, understand what is happening across their portfolios and act faster when market conditions change.

Drug Dealer Locks Customer In Storage Unit For Months

MSM — Thu, 12 Mar 2026 03:38:14 GMT

A South Florida man is facing kidnapping charges after authorities say he locked a customer inside a storage unit for months while exploiting him for drug money.

TBS Becomes Parent Holding Company Uniting Four Industry Leaders

MSM — Wed, 11 Mar 2026 22:52:32 GMT

Trachte Building Systems, a 125-year old, 100% employee-owned company, now identified as TBS, today announced its official launch as the parent holding company of four industry-leading brands: Trachte, Trac-Rite, MakoRabco, and Fire Facilities. The creation of TBS marks a decisive step forward, uniting the collective power of its brands into a larger, more formidable platform built to lead the North American market in building and door solutions.

StorageDefender and Monument Announce Deep Software Integration

MSM — Wed, 11 Mar 2026 17:52:36 GMT

StorageDefender Inc.., the pioneer of Smart Storage Unit technology, and Monument, an emerging leader in modern self-storage property management software (PMS), today announced a comprehensive software integration designed to bring seamless Smart Unit capabilities to the Monument platform.

As the self-storage industry accelerates toward technology-driven efficiency, this integration partnership bridges the gap between property management and unit-level visibility. This solution provides an enriched tenant experience through contactless move-ins, streamlined Smart Unit subscription management, and a user-friendly facility management interface. All are made possible by software-enabled automation that eliminates manual workarounds for the operator.

Key Benefits of the Integration:

Frictionless Tenant Experience & Contactless Move-Ins: Tenants enjoy a fully connected experience from online rentals to move-in, with real-time unit status and smart subscriptions managed directly within the Monument software.
Operational Efficiency for Remote & Virtual Operators: Automation of combined software workflows reduces manual touchpoints, a critical advantage for high-efficiency and remotely managed operations.
Real-Time Unit-Level Intelligence: Operators gain access to live unit-level behavioral insights and activity data, empowering smarter revenue management and occupancy decisions.
Effortless Subscription Management: The solution simplifies subscription oversight, enabling self-storage operators to easily pre-configure, upgrade, or modify storage units and subscription plans through a unified, easy-to-use interface.

“In today’s market, the operators growing NOI are maximizing revenue inside their existing footprint. StorageDefender’s deep integration with Monument unlocks a fully automated, high-margin recurring revenue stream within the platform. The result is incremental revenue without added complexity.” said Gab Goncalves, CEO of Monument.

“At StorageDefender, we provide ‘peace of mind that profits.’ By integrating with Monument, we are delivering on that promise through effortless implementation,” said Mark Cieri, CEO of StorageDefender. “We’ve bridged the gap between property management and unit-level intelligence, allowing owners to treat their smart-unit data as a business asset. This once again showcases our efforts toward facility automation, where visibility drives occupancy, revenue, and long-term asset value.”

Feds Raid Storage Facility As Part Of NYC Bomb Throwing Investigation

MSM — Tue, 10 Mar 2026 18:09:16 GMT

Federal investigators searched a Public Storage facility in Langhorne, Pa. (Middletown Township, Bucks County), as part of an ongoing terrorism investigation involving two suburban Philadelphia teens accused of throwing improvised explosive devices outside New York City Mayor Zohran Mamdani’s residence.

OpenTech Alliance Introduces Next-Gen INSOMNIAC OpenNet Network Hardware

MSM — Tue, 10 Mar 2026 16:47:26 GMT

OpenTech Alliance, a PropTech leader in self storage, has announced the next generation of its INSOMNIAC® OpenNet™ wireless mesh network hardware, delivering improved performance, expanded range and a 12% reduction in hardware pricing.

StorageMart Announces Q4 Same-Store NOI Outperforms REIT Average

MSM — Tue, 10 Mar 2026 16:17:45 GMT

StorageMart and Manhattan Mini Storage have announced same-store net operating income (NOI) growth of 2.5% in the fourth quarter of 2025, outperforming the -0.8% average recorded by publicly traded self-storage REITs during the same period. According to the company, the result marks the 12th consecutive quarter that its portfolio has exceeded the REIT same-store average.

Central States Introduces New Sentry Self-Storage Latch and Combo Latch

MSM — Tue, 10 Mar 2026 15:23:39 GMT

Central States Inc., a leader in metal construction materials and services for a wide variety of industries including self-storage, has launched a new Sentry self-storage combo latch, designed to deliver superior flexibility, durability, and security for self-storage applications.

Forge and LuxeLocker To Develop Premium Storage Nationwide

MSM — Tue, 10 Mar 2026 13:10:49 GMT

Forge Building Company, a national leader in steel building contracting solutions, has announced a strategic partnership with LuxeLocker, a premier developer of large premium storage facilities. Together, the two companies will collaborate to design and construct a brand of large premium storage units that scale across the United States, meeting the growing demand for secure, spacious storage for high-value assets.