Self-Storage Marketing Firm Adverank To Expand

Advertising technology startup Adverank LLC, which offers digital advertising tools for customers in the self-storage, plans to hire 37 new employees and stands to receive up to $800,000 in state tax credits for doing so. Currently, the startup – which calls itself "The 800-pound gorilla in self-storage," has just four employees.

Launched in 2022 in Zionsville, Indiana, Adverank’s software is designed to help self-storage customers become more effective and efficient in digital advertising, offering advertising suggestions to improve the occupancy rate at self-storage locations.

“We are thrilled to be expanding our team and creating new opportunities for the Indiana tech community,” Adverank CEO and co-founder Jason Zickler said. “The vibrant business environment, skilled workforce and supportive community in Indiana make it the perfect location for our continued growth. We’re proud to continue contributing to the local economy and deepening our involvement in the Zionsville community as we grow.”

Zickler has previously been involved in founding or leadership at several other Indianapolis-area tech-marketing firms, including Mix, LiveLink, Pathway Productions and Versomedia.

The tax credits are performance-based, meaning that the Indiana Economic Development Corp. will award incentives to the company only after it meets hiring goals. IEDC incentives agreements typically specify a deadline for companies to meet their job-creation commitments in order to reach the full incentive payout, but the IEDC declined to disclose the deadline for Adverank. The contract with Adverank has not yet been posted on the IEDC’s website.