Enhanced Trade Show Floor
Our trade show floor is designed to provide a better experience for exhibitors and attendees alike, with a setup that allows everyone to easily get from breakout sessions to trade show floor without breaking a sweat.

Our central Clubhouse situated in the middle of the floor offers a place for exhibitors and attendees to sit down and talk shop, and lunch is served alongside the floor to ensure more exposure for all exhibitors.

MSM's Four Pillars Of Content
Get ready for high-impact presentations aligned with MSM’s Four Pillars of Content: Operations, Data, Development, and Investment.

Everything in self-storage — from management and marketing to technology, security, and feasibility — fits within these pillars, giving you a well-rounded look at where the industry is heading.

Elevated Speaker & Content Lineup
Top operators, leading vendors, and high-profile industry voices will share actionable, real-world insights (plus, a few surprise guests with unique perspectives of their own).

We're lining up more speakers and more keynotes than ever before, shaping up THE Show to be a true who’s who of the self-storage industry.

Smarter Networking Approach 
This is where self-storage connections happen! THE Show stands apart with tech-enabled lead generation, sponsor meeting zones, easily identifiable badges, modern tech at your fingertips, and optional data-sharing opportunities.

Plus, there's The Acquisitions Corner, where investors, buyers, and sellers come together and deals get done, on the spot!

Unforgettable Shared Experiences
Immerse yourself in an underwater welcome party at the Georgia Aquarium with catering by Wolfgang Puck, a live red carpet awards show and dinner, and other moments you won’t find at any other self-storage event.