In a booming economy, expendable income...
Interest rates are up, it’s harder to get a loan, it’s harder to make loan payments, business is slower than it was during the COVID pandemic, and we...
In April, I had the pleasure of writing MSM’s “Last Word” column, which appeared in May Messenger. Now, as it hits the website months later, I asked...
When we gather at trade shows, the atmosphere reminds me of the deep camaraderie that defines our industry—a feeling akin to a family reunion. It is...
The pandemic has had some lasting effects, and not just on our national psyche. For one, it brought back the languishing QR code, which marketers had...
When considering selling your storage site, there are checklists that need to be completed to maximize your sales price and proceeds. Generally, the...
Kiosk shaped robots represent an interesting advancement in commercialsecurity, offering numerous benefits such as enhancedsurveillance,...
Self-storage operators wear a lot of hats. On any given day, they may play the part of customer service representative, accountant, repair tech,...
Being present in today’s world is more difficult than it has ever been before. Everyone is constantly bombarded by emails, text messages, social...
Branded marketing materials: Some people call it “swag,” others call it “tchotchkes,” but whatever name is used, marketing professionals say it could...
Back in the 1960s, an inventor formulated a liquid coating for the U.S. government. When applied to metals, the coating formed a protective barrier...
Is self-storage still a local business? While many developers have long adhered to the real estate principle that the three most important factors of...
Disasters can strike unexpectedly, prompting urgent needs for secure storage solutions for both residential and commercial purposes. During such...
Go to any self-storage event or attend any self-storage call these days, and the conversation inevitably circles back to existing customer rate...
March 15, 2020: It was the day that the world began to shut down. The COVID-19 pandemic, which began with a whisper, suddenly hit the United States...
Reminiscent of a quaint Hispanic village, with terracotta tile roofs, smooth stucco, and an exquisite mosaic mural, Trojan Storage in Camarillo,...
Marketingis a necessary cost for any self-storage facility, whether it's a billboard or a full-blown media campaign. However, marketing mistaking...
Self-storagedevelopers love to look at certain indicators as part of their new location strategy.Housing permits,population growth, traffic...
Since its birth in the United States more than 60 years ago, the self-storage sector has evolved to a $58.26 billion industry. Once a temporary way...
Junk fees, also known as hidden fees or drip pricing, are under attack across a wide variety of industries. The complaint is that businesses' pricing...
In the tapestry of life, few threads are woven as richly and with such vibrant colors as those of Hal Sidney Spradling’s. It is with profound sadness...
In today’s digital age, data has become one of the most valuable assets for businesses, including those in the self-storage industry. Companies that...
“I don’t like confrontation, but I’m tired of his abuse. He signed me up for another committee without asking.”
Self-storage is widely considered a need-based product. While many people might associate themselves with a brand – “I’m an iPhone guy” or “I’m a...
A decade to two ago, managers from Universal Storage Group in Atlanta, Ga., let their feet do the walking when a hiring opportunity presented itself....
Rewind to August 2005. George W. Bush is in his second term as president. Hurricane Katrina is battering the Gulf Coast. And two high school...
Everyone in the industry is aware that divorce is one of the many demand drivers for self-storage. Divorce generates demand while couples resituate...
In the year 2000, a not so well-known revenue option came to the forefront of the self-storage industry: “tenant insurance.” Public Storage had been...
According to McKinsey & Co’s “Women in the Workplace 2023” report, the number of women in C-suite positions has increased from 17 to 28 percent since...
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