Storage Marketplace storabble Acquires Valet Storage Company on-Storage

Storage marketplace storabble, based in St. Gallen, Switzerland, has acquired key assets of Düsseldorf-based mobile storage provider on-storage. The transaction marks storabble’s first acquisition and includes on-storage’s technology platform, logistics-management systems, and brand assets. Financial terms were not disclosed.

“Our goal has always been to create the one place people go when they need storage, whether that’s renting a room from one of our 4,000+ partner locations or booking a pick-up-and-delivery solution. This acquisition gives us the technical backbone to make that vision real across all of Europe,” said Oliver Meyer, founder and CEO of storabble.

storabble was founded in 2023 by Oliver Meyer and Sandro Kalbermatter as part of an entrepreneurship course at the University of St. Gallen. The pair launched a comparison platform that aggregates every type of storage, from self-storage boxes and garage units to full warehouses, onto a single searchable map. The Swiss startup secured investment on Die Höhle der Löwen Schweiz (Switzerland’s Shark Tank) and earned Meyer a spot on Forbes 30 Under 30.

“When we walked out of that TV studio three years ago, people saw a young team with a big idea. Now we’re making acquisitions and building infrastructure that will serve millions of Europeans looking for storage. Every step of this journey has validated our thesis: storage is a massive, fragmented market that is ready for a platform,” Meyer added.

The company emphasized that it is not entering the moving business, describing the deal instead as a technology and brand consolidation move.

Founded by Melvin Steele, on-storage developed proprietary logistics-management technology for valet storage services, including pick-up, warehousing, and delivery. Through its platform, customers could schedule pickup, storage, and return of personal items via a digital interface. While its direct-to-consumer operations have wound down, storabble identified significant value in the underlying technology. The German startup’s logistics orchestration software, digital inventory tools, and last-mile coordination systems will enable storabble to onboard mobile storage providers at scale.

Rather than building logistics infrastructure internally, storabble acquired existing technology and operational capabilities, which it plans to deploy as a service layer for third-party transport and storage providers. “storabble is the right home for what we built. Their vision for a centralized, transparent marketplace reflects the future of this industry. I am proud that our technology will contribute to their rapid scaling across Europe,” said Melvin Steele, co-founder of on-storage.

According to storabble, Europe’s self-storage market remains one of the most fragmented sectors in real estate. More than 3,500 facilities operate without a unified digital layer, leaving consumers to navigate a scattered landscape of local operators, regional chains, and unindexed inventory. The company aims to create the aggregation layer that travel platforms such as Booking.com and Trivago brought to the lodging industry.

The acquisition adds the logistics-technology backbone needed to support Europe’s fastest-growing storage segment: pick-up and delivery. Storabble reports that its platform currently lists more than 42,000 storage rooms across 4,100 locations in Switzerland, Germany, and Austria, and it has partnered with property companies including Allianz and Swisscanto.

The company has secured €336K ($398K) in funding, including a nationally televised investment deal with Swiss e-commerce pioneer Roland Brack. Storabble plans to integrate on-storage’s logistics technology and begin onboarding mobile storage providers across Germany and Austria, with further expansion into the Netherlands and France on the near-term roadmap. Its goal is to operate in more than 10 European countries by 2028.