As a group, we are way too cheap.
I see self storage operators trip over dollars to pick up dimes all the time. I've done it too. Just because something may seem expensive up front, the long-term benefits may often outweigh the initial investment. It's easy to NOT spend money, but it's not always wise. Change my mind!
Santa Claus Is A Self-Storage Operator.
He has to be. Where else are you going to keep 8 billion presents before Christmas?
There's definitely a facility at the North Pole. Change my mind!
Green Is The New Orange.
It's not just the facility count, but it helps. Cutting-edge, albeit controversial, revenue management practices, adoption of smart technology... Extra Space is the new leader in our industry. #wwexrd?
Gross Potential Rent is a Myth.
Lenders ask me all the time about what the gross potential rent of a facility is. I ask them what they want it to be. GPR is a relic carried over from the multifamily world into self storage. Self-storage leases are more fluid than multifamily, so GPR doesn't really mean much, just a picture in time. Change my mind.
Phoenix Is The Capital of Self-Storage.
I’m from Arizona, so you could say I’m biased, but in my experience, Phoenix has a dense population of industry vendors, leaders, publications, and operators. More so than anywhere else in the country. This makes Phoenix the capital of self-storage. Change my mind.