• February 20, 2024


As a group, we are way too cheap. 

I see self storage operators trip over dollars to pick up dimes all the time. I've done it too. Just because something may seem expensive up front, the long-term benefits may often outweigh the initial investment. It's easy to NOT spend money, but it's not always wise. Change my mind!

Travis Jan CEO
CEO Jan Comments

Santa Claus Is A Self-Storage Operator. 

He has to be. Where else are you going to keep 8 billion presents before Christmas?
There's definitely a facility at the North Pole. Change my mind!

Santa Self Storage

Green Is The New Orange. 

It's not just the facility count, but it helps. Cutting-edge, albeit controversial, revenue management practices, adoption of smart technology... Extra Space is the new leader in our industry. #wwexrd?

Green Orange Comments

Gross Potential Rent is a Myth. 

Lenders ask me all the time about what the gross potential rent of a facility is. I ask them what they want it to be. GPR is a relic carried over from the multifamily world into self storage. Self-storage leases are more fluid than multifamily, so GPR doesn't really mean much, just a picture in time. Change my mind.

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Phoenix Is The Capital of Self-Storage. 

I’m from Arizona, so you could say I’m biased, but in my experience, Phoenix has a dense population of industry vendors, leaders, publications, and operators. More so than anywhere else in the country. This makes Phoenix the capital of self-storage. Change my mind.

Phoenix Self Storage Travis Morrow
Change My Mind: Phoenix Capital of Self Storage