StorageBlue Founder Launches $350 Million Self-Storage Growth Fund

Alan Mruvka, founder of E! Entertainment Television and StorageBlue, which operates three self-storage facilities in New Jersey, has launched a $350 million investment fund. StorageBlue Growth Fund will focus on self-storage acquisitions, developments and value-add redevelopment projects across high-barrier, underserved markets in New Jersey and New York before expanding to other U.S. markets. The initiative represents up to $1 billion in buying power through a vertically integrated development and operations model, according to a press release.

The fund is managed by StorageBlue Capital Management and will be led by Mruvka, who also serves as StorageBlue’s CEO. It’ll leverage institutional investment expertise and operational experience to pursue opportunities with strong risk-adjusted returns, the release stated.

“After building and scaling E! Entertainment Television and later the StorageBlue brand, I’ve seen the value of combining innovation, operations and brand strategy,” Mruvka said, “This fund allows us to bring institutional sophistication and entrepreneurial agility together to transform the self-storage sector.”

The StorageBlue platform has a proven track record of success, with more than 3.5 million square feet developed, all in the New Jersey/New York area. In May 2024, the company sold a portfolio of five properties in New Jersey to Prime Group Holdings, which operates the Prime Storage brand. Its vertically integrated model spans acquisitions, entitlement, development, construction management, property operations and marketing, enabling efficient scaling and consistent returns.

Mruvka has more than 35 years of experience in real estate development and operations.