Go Store It adds Heartland Storage portfolio to management platform

Posted by MSM on Jun 27, 2025 2:03:23 PM
Go Store It Self Storage, one of the largest and fastest-growing privately held self-storage companies in the United States, has added the Heartland Storage portfolio to its expanding third-party management platform. The move reflects Go Store It’s continued growth in performance-driven property management by delivering operational efficiency, best-in-class customer service and industry-leading technology.
 
Heartland Storage, owned by HAN Capital, includes 40 properties across 10 states. Since acquiring its first facility in 2009, HAN Capital has grown Heartland into a regional storage brand known for value, customer care and long-term stability.
 
"HAN Capital is a disciplined, forward-thinking owner, and exactly the kind of partner we created this platform for,” said Beau Agnello, chief operating officer of Go Store It. 
 
“They’ve spent years building Heartland Storage into a high-performing, multi-state brand. Now they’ve trusted us to take it further. We deliver industry-leading NOI growth for private operators because we treat every store like it’s our own. That mindset is why we’re the fastest-growing private management business in the industry, and why Heartland’s portfolio is in good hands.”
 
“As we look to scale Heartland Storage in a competitive landscape, aligning with a partner like Go Store It gives us an operational edge,” said Tina McMahon, Executive Vice President of HAN Capital. “Their platform adds the systems, data insights and hands-on approach that will unlock additional value while prioritizing customer service.” 
 
The Heartland addition brings Go Store It’s total footprint to 205 self-storage facilities in 27 states, managing 103,683 units. 
 
Go Store It offers a suite of third-party solutions tailored to private owners and institutional investors, including white-label branding, flexible fee structures and performance-based incentives. The platform combines centralized marketing, pricing optimization and proprietary operating systems to ensure that facilities of any size or type are operating at peak efficiency.
 
Go Store It, a Charlotte-based subsidiary of Madison Capital Group, also offers long-term equity solutions through a newly launched real estate investment trust. The REIT provides an avenue for operators to roll assets into a larger platform while maintaining passive ownership, an increasingly attractive option for owners exploring liquidity or succession planning.
 
By engaging Go Store It asa third-party manager, HAN Capital aims to enhance performance across the Heartland portfolio while advancing its commitment to delivering best-in-class operations and strong returns for investors.
 
“We’re incredibly grateful to the Heartland team for placing their trust in Go Store It,” said Shon Bennett, Senior Manager, Business Development & Client Relations, Go Store It. “Since stepping into this role in May, our goal has been to build a third-party platform that offers a new kind of partner: more agile and responsive than the industry giants, but with more resources and vertical integration than smaller operators. Heartland gave us the opportunity to prove what that looks like in action, and we look forward to growing the relationship even further.“
 
About Go Store It Self Storage
Founded in 2013 in Charlotte, N.C., Go Store It Self Storage is a rapidly growing owner, operator and developer of self-storage properties. For more information, visit gostoreit.com.