XPS Solutions Reports 2025 Self Storage Industry Rental Impact

XPS Solutions, a 26-year provider of tenant experience and rental conversion support for the self-storage industry, today announced 2025 rental program impact estimates using conservative, market-aligned assumptions and finance-standard NOI-based valuation methodology.

Based on over 24,000 rentals completed by live XPS Rental Agents in 2025, and assumptions of $115 average monthly rent and 19-month average length of stay, XPS’ rental execution contributed over $53.7M in lifetime gross revenue for participating operators. Applying an illustrative 60% NOI margin yields approximately $32.2M in lifetime NOI. For valuation alignment, XPS annualized NOI to a stabilized run-rate of approximately $20.4M, implying an estimated $291M in asset value impact at a 7% cap rate.

2025 Facility-Level Highlight:
Across participating facilities in the program during 2025, XPS calculated the average location realized over:

• $29K in estimated lifetime gross revenue per facility
• $11K in annualized NOI per facility (illustrative 60% NOI margin)
• $161K in implied asset value per facility (annualized NOI ÷ 7% cap)

“At XPS, our mission in self-storage is simple: to help operators increase occupancy,” said John Traver, CEO of XPS Solutions. “In recent years, advances in property management systems and open APIs have allowed us to build a seamless, true lead-to-move-in process. Today, we can complete the entire lease—from signature to payment—without property staff lifting a finger. It’s technology unified with process and execution. Since conceiving the concept in 2022, our XPS team and industry partners have turned it into a high-impact revenue solution for the self-storage industry.”

“Self-storage operators invest real marketing dollars to generate demand—through calls, leads, and in-person visits,” said Andrew Stavros, Executive Vice President at XPS Solutions. “Our role is to protect those opportunities and maximize conversions. We see AI as a major leap forward for the industry, and XPS will soon introduce AI-enabled tools for our clients. Still, there’s a critical gap: AI must be human-backed, especially when it comes to rental conversion. Rentals are ultimately won in the conversation. That’s why trained, sales-capable live agents remain central to our model, combining the speed and scale of technology with the trust and effectiveness of human connection.”

Live Agents: The Conversion Engine Behind the Results

XPS attributes the performance impact to an execution model built around live rental specialists, not general customer service roles. This model is designed to consistently capture and convert inbound demand, especially during peak season, after-hours coverage needs, and staffing gaps that can lead to missed opportunities.

Key differentiators of the live-agent execution model include:

• Sales-capable rental specialists trained to guide prospects from inquiry to lease with storage-specific scripting and objection handling
• Disciplined follow-up workflows to re-engage prospects who do not convert on the first call
• Standardized execution across locations to improve consistency, reduce variability, and support portfolio scalability

People Powered. Technology Backed.

XPS has invested in integration improvements and workflow tooling to make rental execution faster and more consistent. These improvements reduce friction for operators and increase performance visibility—while keeping the most important element intact: human conversion skill.

XPS’s approach pairs live-agent execution with:

• Streamlined integration workflows that improve speed-to-lease and reduce operational friction
• Enhanced performance reporting for clearer visibility and accountability
• Operational standardization to support consistent outcomes across single sites and portfolios

Looking Ahead: AI Coverage - Human-Backed for Outcomes

XPS Solutions is continuing to evolve its coverage model and tooling, including an early-phase rollout of an AI front-end layer designed to help ensure no call is missed as software provider integrations come online.

XPS’s strategy is to deploy AI to strengthen, not replace, execution: AI can handle routine questions and triage efficiently, while live XPS agents remain essential for high-value interactions, particularly rental conversion, objection handling, and follow-up.