SROA & INO Armor Launch Biodegradable Bubblewrap For Self-Storage

SROA Capital, which owns and operates 650 self-storage facilities across 31 states under its flagship brand, Storage Rentals of America, has announced a partnership with INOArmor, a pioneer in bio-materials packaging and protection. Through the partnership, SROA will be the first in its industry to offer a 100% biodegradable packing product to replace bubble wrap across all its stores in the USA.

INOArmor’s innovative lightweight padding material uses natural silk cocoons, known for their dome structure and natural strength, providing excellent impact absorption and biodegrading completely at the end of their useful life. The cocoons are enclosed in PHA, a non-toxic bioplastic produced by bacteria, which composts readily in various environments, from home composts to the open sea. INOArmor launched a home compostable bag with Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, for Earth Day 2024 and has since expanded to other partners in multiple industries, which, with the partnership with SROA, now include self-storage.

“We are honored to partner with such forward-looking and successful partners like Ben Macfarland and SROA Capital," said Charlie Maddock, CEO and Founder of INOArmor "We are very excited to collaborate and build multiple products with SROA over the next few years to help them meet their sustainability initiatives.”

Biodegradable packaging materials

By incorporating INOArmor’s patented Silk Pillow Technology, SROA is initiating a multi-year strategy to offer more sustainable, home-compostable alternatives at all of its stores. SROA has also has implemented LED lighting, solar panels, and other initiatives to reduce its carbon footprint and costs over time, and is in the process of exploring the addition of EV charging stations at some of its facilities. With these initiatives, as with the INOArmor Partnership, SROA considers two goals— pursuing economic value and positive social and environmental impacts.

For more information, please visit SROACapital.com.

For more information, please visit INOArmor.com.