Proactive Storage Launches Cloud Access Control Platform

Proactive Storage today announced the launch of its cloud-native access control platform, purpose-built for self-storage owners and operators seeking a simpler, more reliable approach to facility access.

Founded by self-storage owner and operator Will Potts, CEO of Storage Xxtra, Proactive Storage was developed inside active self-storage facilities and is currently integrated across more than 40 operating properties.

Initially available to operators in select Southeast states – including Virginia, North Carolina, South Carolina, Georgia, and Florida – Proactive Storage is focused on building strong regional partnerships, with future expansion planned thoughtfully based on operator demand.

Built Inside Real Facilities

Proactive Storage began not as a software startup, but as a practical solution to an operational challenge.

“As operators, we know that access control touches everything: tenant experience, staff workflow, uptime, long-term cost, and the list goes on,” said Potts. “We wanted a system that was dead simple to use, responsive in real time, and built to hold up in the real world. So we built it ourselves.”

Rather than relying on traditional hub-based architecture, Proactive was designed as a true cloud-native platform. Each keypad communicates securely with a centralized server in real time, ensuring immediate validation when tenants move in, make payments, or update their account information.

The system’s modular design also allows for rapid replacement and upgrades. The keypad consists of two components – a mounted back module and a front electronics module – allowing damaged or outdated units to be swapped in minutes without requiring specialized technicians.

“Our facilities have seen the real impact of day-to-day wear and tear, not to mention the Southeast heat and storms,” Potts said. “This system has been refined through real-world use, not theory. It’s built for the environments we all operate in.”

Designed for Simple Rollout

Understanding that switching access control systems can feel daunting, Proactive is engineered to minimize disruption and streamline installation.

Most keypads can be installed in just a few hours. The system uses Power over Ethernet (PoE) technology, eliminating the need for on-site server hubs, and integrates seamlessly with major management software platforms.

Operators manage access through a mobile-friendly web application, accessibly anytime from anywhere, that provides:

• Real-time gate control and monitoring
• Instant access validation
• Event logs and tenant history
• Role-based user permissions
• Immediate offline alerts

Tenants benefit from reliable keypad entry and a streamlined QR-based contactless access option that requires no app download.

“Our goal wasn’t to reinvent access control with complexity,” Potts said. “It was to remove complications. Operators deserve systems that work quietly in the background so they can focus on running their business.”

Lower Cost, Modern Architecture

Proactive Storage significantly reduces hardware and maintenance costs compared to many traditional systems, with modular keypads designed for fast production and easy replacement. The cloud-based architecture eliminates expensive on-site hubs and reduces downtime through proactive monitoring and immediate alerts.

By validating access in real time rather than relying on periodic syncs, the system ensures tenant account changes are reflected almost instantly, improving both security and customer experience.

“We believe the future of property operations is highly connected and responsive,” Potts added. “Access control should align with that future, not lag behind it.”

Regional Focus, Operator Mindset

Proactive Storage is currently serving operators in VA, NC, SC, GA, and FL, building strong relationships within the Southeast self-storage community before expanding more broadly. Anyone can request a demo, and operators outside of the initial footprint can join a wait list for when their regions are onboarded.

As both a product provider and an active storage operator, Potts emphasizes that Proactive’s development is grounded in practical experience.

“We use this system every day in our own facilities,” he said. “We built it to solve real problems we faced as operators – simply, clearly, and effectively. That perspective shapes everything we do.”

About Proactive Storage

Proactive Storage is a cloud-native access control platform built by self-storage owners and operators. Designed to deliver confidence without complications, the system provides reliable security, intuitive remote management, and a lower total cost of ownership. Proactive is currently deployed across more than 40 active self-storage facilities and is available to operators in select Southeast markets.

For more information or to schedule a demo, visit www.proactivestorage.com.