MSM Names TractIQ Official Data Provider Of The Self-Storage Almanac

Modern Storage Media (MSM), which publishes the annual Self-Storage Almanac and other well-respected industry publications, has selected TractIQ to be the official data provider for the 2026 edition.

The first edition of the Almanac was published in 1992 to help self-storage operators run their businesses more efficiently. Since then, it has continuously expanded and improved the scope of information presented. Today, investors, builders, operators, appraisers, and managers use the Almanac to stay on top of industry trends. 

TractIQ is the perfect partner for MSM’s Almanac. Led by CEO Noah Starr, who also writes “Stats By Starr,” a monthly column for MSM’s Messenger magazine, the company is a leading provider of self-storage data and analytics. TractIQ keeps track of more than 70,000 self-storage facilities and includes insights on rental rates, construction activity, ownership data, and demographics.  

“I’ve been a reader of the Almanac since 2018, so it’s incredibly meaningful to now be the official data provider for the 2026 edition,” says Starr. “At TractIQ, we share MSM’s commitment to transparency and delivering the most accurate, accessible data to the self-storage industry.”

MSM publisher Poppy Behrens is excited about the new direction. “MSM has evolved over the years, and the Almanac is evolving too. TractIQ provides extremely insightful data; their contributions to the 2025 edition were proof of that. While we’ll still include contributions from other industry experts, they are now our official data provider, and we couldn’t be happier about it.”

Look for the 2026 Almanac to be released early next year. In the meantime, the 2025 edition is available in the MSM Online Store in both digital and physical formats.

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