Marcus & Millichap Publishes 2026 NC Outlook Report

Marcus & Millichap has published its 2026 North Carolina Self-Storage Investment Outlook Report.

“North Carolina is seeing strong employment growth alongside continued population gains, which are supporting storage demand across the state. At the same time, new supply is pulling back, particularly in Raleigh,” said Cameron Bradford, associate director investments.

Key findings include:

• Employment is expanding across key sectors including leisure and hospitality, professional and business services, and education and health services.
• The Charlotte, Raleigh, and Greensboro metros are projected to add more than 75,000 residents in 2026.
• Major corporate investments, including Toyota’s battery plant in Liberty and JetZero’s planned aircraft facility near Greensboro, are expected to generate thousands of jobs.
• Deliveries are slowing, with 2026 completions at a four-year low and Raleigh seeing the sharpest pullback.
• Vacancy in Charlotte is expected to remain above 10 percent, placing slight downward pressure on asking rent.

“Even with some localized vacancy pressure, this remains a growth-oriented market. Strong in-migration and job creation are continuing to shape demand across North Carolina,” Bradford added.