Colliers EVP Praises PropRise for Removing Underwriting Bottlenecks

Posted by MSM on Oct 1, 2025, 8:30:00 AM

PropRise, a leading analytics and data provider, has announced the launch of Primer, an AI service that eliminates the tedious manual data entry required to underwrite commercial real estate deals. Using AI, Primer extracts relevant data from any deal document and populates a firm’s proprietary Excel model.

 

"Data entry is the bottleneck that keeps us from doing more deals," says Tom De Jong, EVP at Colliers. "It's the part of the process that everyone procrastinates on. Primer eliminates that bottleneck, turning a 2-4 hour manual task into something that's done automatically. That means we can get more BOVs out the door and ultimately win more listings."

 

AI in Your Excel, No New Software

Primer works within existing Excel models, preserving every formula, macro, and cell.  

 

1. One-Time Setup: Your proprietary model is handled with strict confidentiality. PropRise completes a white-glove configuration to make your existing Excel model AI-compatible.

2. Email Your Deal: Forward all deal room documents to Primer. Primer ingests any document. Examples: OMs, rent rolls, unit mixes, QuickBooks exports, and even handwritten notes.

3. Receive the Completed Model: Your fully populated .XLSX file arrives via email in under 90 minutes, ready for immediate analysis.

 

"We watched talented analysts spend their evenings copying numbers from PDFs into Excel," said Jean-Michael Diei, CEO of PropRise. "That's not analysis, it's tedious data entry. These professionals went to top schools to evaluate deals, not to spend hours copying and pasting. Primer handles the mechanical work so they can do what they're actually good at: making investment decisions."

 

Based on initial deployments of Primer:

  • Teams experience significant gains in portfolio underwriting. Primer processes portfolios in parallel.
  • Brokers are delivering more BOVs, leading to more listings.
  • Acquisitions teams are saving 2-4 hours per deal, and not missing any opportunities. 

    Availability 

    Primer is now available for acquisition and brokerage teams that underwrite 10 or more properties monthly. To celebrate the launch of Primer, the next 5 firms to sign up will receive a waived setup fee. Visit proprise.ai/primer to get started. 

    About PropRise

    PropRise builds analytics and AI tools for commercial real estate. Learn more at proprise.ai/primer