The Storage Group Appoints New Director of Sales

Posted by MiniCo on Jan 21, 2014 12:00:00 AM

The Storage Group Appoints New Director of Sales

The Storage Group (TSG), a leading self storage internet marketing and website development company, is pleased to announce the hiring of Steve Lucas as its Director of Sales.

Charged with leading the TSG sales team and implementing long term scalable internal systems for success, Lucas brings more than 35 years of experience developing and directing multiple successful start-up companies, and serving in managerial roles for several national and international companies including Burger King, Friday’s, Steak and Ale, and Pillsbury.

Most recently before joining TSG, Steve developed a mobile application development company. He built a national sales team along with training and sales systems. The company received four national awards, including the President’s Award, by the City-County Communications Association for an application built for the Town of Erie Colorado’s business development center. Steve transitioned operational control of that company to another member of his team and that business is still flourishing today.

With his first successful start-up at the age of 25, Lucas was bitten by the entrepreneurial bug and has gone on to develop several successful start-ups. Lucas also has a passion for serving his community and trade organizations. He spent several years in leadership roles within the Florida Swimming Pool Association (FSPA) serving as its President, State Trade Show Chair, and on the National and State Executive Committee. Steve was awarded “Person of the Year” by FSPA twice and received “Best in Show Technical Award” for his company’s work on the Bengal Tiger exhibit at the Palm Beach Zoo. Other related projects include work at the Trump Towers, Viceroy Hotel, Biltmore Hotel, and the San Juan Puerto Rico Marriott. Steve currently serves his local community as on the Board of Directors for the Fort Collins Colorado Chamber of Commerce and is the Chair of their Red Carpet Ambassador and Local Legislative Affairs Committee.

TSG’s Director of Business Development and Principal Larry Hanks remarked “We are excited and very fortunate to bring on a leader of Steve’s caliber at such an opportune time. Our products and services are best-in-class, our value is unparalleled, our team is highly skilled, and our market awareness has been expanding rapidly across North and South America. We offer a unique combination of self storage operational experience, technology innovation, and a personalized human touch that is still so important to businesses today in this electronic world. Our focus is and will remain on serving the online marketing needs of self storage owners, operators, and managers.”

About The Storage Group (TSG) TSG is a full service Internet marketing company providing innovative tools and online marketing solutions that generate more business for self-storage companies. TSG offers a variety of customized services including mobile websites, website development, ClickandStor™ online rentals, self storage SEO, pay-per-click marketing, and transparent reporting/analysis. Using their long standing experience in self-storage and Internet marketing, TSG’s experts deploy the latest technologies to establish powerful web presences for storage operators while also maintaining its customer-centric commitment. TSG’s proven methods assist storage businesses in capturing target markets, attracting traffic, and increasing rentals. For more information about TSG’s services, please contact Sales at 407-392-2328 or,

For further information and news about The Storage Group, contact Holly Ritchie at 407-392-2328 or