Storable Releases Free 2024 Tenant Insights Report Based on 1K Surveys

Posted by Modern Storage Media on May 10, 2024 8:20:31 AM

Storable, which provides integrated technology solutions for the self-storage industry, has released a new report highlighting the various complexities facing self-storage operators today as multiple headwinds impact the industry's outlook.


Storable's "Tenant Insights Report 2024" which surveyed over 1,000 self-storage tenants across the U.S., is designed to help operators and their teams better understand the ever-changing self-storage landscape, The results offer insights into storage demand, technology's role in management, and the shifting expectations of customers.


Key insights from the report include:

  • Value Outweighs Cost
    The report found that a notable percentage of self-storage tenants view self-storage as an essential expenditure even in financially challenging times. Respondents also highlighted the features of a facility they're willing to pay more for.
  • Personal Touch in a Digital World
    Availability of customer service emerges as a key determinant for tenants when selecting a storage facility. Additional findings underscored how the value of human connection remains undiminished despite the digital age's convenience.
  • Demand for Innovative Facilities
    Respondents highlighted the crucial role of technology in choosing a storage facility, with more than a third considering it very important. The results also illuminate generational differences when it comes to technology's influence in selecting facilities and creating positive customer experiences.


"Storable's Tenant Insights Report 2024 provides invaluable data for the self-storage industry, highlighting both challenges and opportunities," said Chuck Gordon, CEO of Storable. "As interest rates fluctuate and Americans' moving plans evolve, it's crucial for operators to understand the shifting demands of tenants. Our report underscores the criticality of customer service and technology integration in meeting these demands. At Storable, we're committed to empowering storage operators with the tools and insights they need to thrive in this dynamic environment."