In today’s competitive self-storage marketplace, having value-added services for prospective customers and current tenants is an absolute must. We are all familiar with the obstacles your company is faced with daily and realize that you must think outside the box in order to compete with the mobile self-storage industry, create additional revenue streams, and market your services online. With that in mind, there is a new and modern approach to these obstacles that can maximize your self-storage business. Competing With The Mobile Storage Industry Creating An Additional Revenue Stream “With this in mind, we built a model that releases you from liability when recommending a moving company since you are merely recommending a moving service and not a specific mover,” says Daniel Cunningham, owner of The Movers Review. “When your facility recommends us, the consumer is given the ability to make an educated decision from more than 2,400 moving related service companies through history reports that include ratings/reviews from their neighbors, descriptions, license and insurance information, references, affiliations, and more.” There is no charge to the facility for being part of Cunningham’s Move-In / Move-Out Program™. “In fact, we actually pay the facility a 15 to 20 percent commission for each booked referral,” he explains. “Facilities are registered within our Web site and issued a username and pass code. This allows for the facility owner or manager to monitor each referral and keep track of their commissions due.” Cunningham goes on to say, “We will provide online banners that are tied to your account for reporting purposes, tri-folds, business cards, pens, banners, and posters for each of your business locations. By utilizing The Movers Review you are not recommending a mover but instead a moving service that allows your customers to make an educated decision.” Marketing Your Locations Online “The customer provides your required information and you will then receive an automated e-mail from our Web site letting you know that someone has purchased a storage unit from you,” says Cunningham. “Upon acceptance of the order, the facility manager simply contacts the consumer and schedules a time for signing the contract.” Cunningham points out that updating your profile with sizes available will be very important. If you have a size that is not available, you want to be sure to take out the size and pricing from your profile so it is not an option for potential customers. “The cost to the facility per booked storage unit is $10 paid via credit card during the accepting process,” he explains. “We are sending you booked business, not just a lead that you need to spend money, time, and resources on in order to close.” The end result is that by having the ability to recommend added services like these, facilities not only help their customers take the worry out of choosing the right mover—they also boost the bottom line. – Joe Barber is the Operations manager for The Movers Review, based in Lancaster, Pa., an online moving services company that operates with more than 2,400 moving related services nationally. |
Value-Added Services in Today’s Tough Economic Climate
More Content
Popular Posts
The self storage industry is in a precarious...
The REITs new pricing strategy – lowering...
With the approval of both companies’...
There are an estimated 700,000 hotels in the...
Boat and RV storage has morphed and...
In a booming economy, expendable income...
It’s said that necessity is the mother of...
National Storage Affiliates Trust (NSA), the...
The question of “abandonment” of stored...
It’s odd that I ever get the “last word,”...
Self-storage is not an industry that is...
As children, most of us played “follow the...
XYZ Storage wants to make life for its...
Over the last five years, as the use of...
The self-storage industry experienced a...
Recent Posts
Mother Nature can be a cruel mistress....
Anyone who has developed any type of real...
Fall is in the air, pumpkin spice is in your...
Self Storage Association (SSA) President and...
If you have a self-storage facility, odds...
White Label Storage is a third-party...
The self-storage industry has drastically...