Reaches Licensing Agreement That Moves Operations to B2 Interactive

Posted by MiniCo on Jan 14, 2014 12:00:00 AM Reaches Licensing Agreement That Moves Operations to B2 Interactive

US Storage Search, Inc., owner of and various other self-storage websites, has reached a Licensing and Marketing Agreement that will ultimately move the operations of the company under the management and control of B2 Interactive. The licensing agreement ultimately gives B2 Interactive operational control of all aspects of the web properties covered under the agreement including development, marketing, sales, and customer service. has long been considered one of the leading search-and-compare directory websites in the storage industry. The website counts more than 14,000 storage locations across the United States as members and has helped millions of consumers find, compare, and reserve storage units over the years. Founded in 2003 and launched shortly thereafter, was one of the first directory websites serving the storage industry and quickly grew to become the largest site in terms of total number of storage locations that used the site to help reach storage consumers online.

B2 Interactive was formed in 2012 by Bill Hipsher and Brandon Taylor, two former US

Storage Search executives. B2i and has retained,,, hundreds of other storage-related websites, and dozens of non-storage businesses as clients since its founding.

“Storage is a niche we have been fortunate enough to excel in and is a big part of what B2 Interactive works on every day,” said Taylor. “Between Bill Hipsher and me, we have more than 20 years of combined experience in the online marketing of storage facilities. When you factor in the rest of our team, we have more than 50 years of combined experience, which would be hard to match.”

B2 Interactive has grown from the co-founders and two employees upon start-up to more than 20 employees today. In addition to assuming the operations of, B2 Interactive will also assume much of US Storage Search’s staff.

Mike Kucera, President and CEO of US Storage Search, Inc., said, “The B2 Interactive team has so many innovative ideas, efficiencies, and long-term plans for the site that just made perfect sense for the ownership group and the members alike. What the B2 Interactive team presented will bring our storage facility clients more new tenants and even better online visibility from their membership.”

One of the first operational changes made by B2 Interactive was to bring the call center service operations offered by to an end. For the past several years, has operated a full-service call center that took all or most of the calls on a 24/7 basis.

“B2 Interactive and’s ownership team agreed during negotiations that, to reach the goals for the site, we would have to get back to the basics and focus on our core services,” said Hipsher. “Our focus our attention will be on lead generation and reenergizing the site’s performance as a truly great shop-and-compare website for consumers. We jointly decided that being in the call center business wasn’t necessarily the best move for the loyal members.”

“The average storage facility member has been a member for more than five years,” Hipsher continued. “Those loyal members have been a part of the site because it provides a good online presence for their storage facility and new storage tenants at a fair price. Our primary goal for the site is to provide more storage tenants for our members at an even better price while also giving them visibility on the most visited network of storage sites online today.”

US Storage Search and B2 Interactive have worked with all current clients to help with a transition to other storage industry call centers since the beginning of January. While call center services offered by will end on January 31, 2014, B2 Interactive will continue to operate a sales center at its Omaha offices. B2 Interactive will still be booking reservations for storage units by phone and online from all of the storage websites it operates 24/7.

Hipsher said, “We are excited about the new direction we will be able to take and the other storage websites we assumed operation of as a part of this agreement. Members should look for big improvements and innovative ideas to start being implemented in the next 45 days, which will really benefit them right before the busiest time of the year for the storage industry.”

About is the largest and longest standing one-stop source for renting a storage unit anywhere in the nation. With customized searches by city, zip code, facility name, or even specific unit sizes and amenities, storage seekers can find the exact self-storage or mobile storage unit to fit their needs.

About B2 Interactive

B² Interactive is a website design, development and marketing firm in Omaha, NE. Services offered include Website Design and Development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Social Media Marketing and Campaign Management, Content Marketing and Management, Paid Search Advertising Management, Website, SEO and Social Media Analytics and Optimization.

(via PRWeb)