MSM Exclusives

StorQuest Self Storage

18 Jun, 2024

Brand Building With StorQuest: Turning Self-Storage Into a Lifestyle

Self-storage is widely considered a need-based product. While many people might associate...

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online reviews

20 May, 2024

Managing Online Reviews: The Good, The Bad & The Ugly

Online reviews have the power to make or break a business. Good ones can bring in new customers,...

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self storage movies

21 Feb, 2024

Self-Storage Goes Hollywood: Film & TV Depictions of the Industry

It’s probably the most famous – and infamous – self-storage scene in movie history. In 1990’s The...

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military self storage

7 Feb, 2024

Army Ends Free Storage Program, Presenting Self-Storage Opportunity

Many active military members and military families stay on the move. Their service takes them to...

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Holiday marketing ideas

12 Nov, 2023

10 Marketing Ideas to Help Avoid the winter season sales slump

When the weather turns cold, business tends to cool down as well for many self storage operators....

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Community Support

1 Nov, 2023

6 Ways to Boost Your Business By Becoming a Community Hub

Although contactless rentals and remote management are growing in popularity within the self...

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digital networking

12 Sep, 2023

Make Contact: Networking in a Digital Age

If there’s one thing those in self-storage enjoy, it’s a good networking event. The industry is...

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Artificial Intelligence in self storage

19 Jul, 2023

Why AI Shortcuts Can Lead to Marketing Dead Ends

Shortcuts aren’t always a bad thing. We’ve all performed tasks that were needlessly time consuming...

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18 Jun, 2023

Should You Hyphenate Self Storage?

Updated with poll results July 11, 2023 — Should you hyphenate self storage? The debate about...

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smartstop sponsorships

6 May, 2023

SmartStop Teams Up With IndyCar Team

When it comes to promoting the SmartStop brand, Vice President of Marketing Rhonda Williams is...

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14 Feb, 2023

Getting Up To Speed: Eight Tips For Creating A Smart Site

With each passing year, more and more self-storage facilities are making the leap and integrating...

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9 Jan, 2023

Public Perception: Three Ways To Polish The Industry’s Image

In October of 2022, Netflix released a new TV series just in time for Halloween. Guillermo del...

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21 Nov, 2022

Marketing Made Easy: The 10 Steps To A Foolproof Marketing Plan

Marketing your facility an important aspect to success, but it’s also one that baffles many...

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26 Jul, 2022

Building Your Brand: It's the DNA of Your Business

Close your eyes and imagine a Jeep. What do you see around it? People typically see Jeeps in the...

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4 Apr, 2022

Connecting With Communities: Strengthen Your Brand Through Charity Storage

At a defining moment in the self-storage industry, when profits are at an all-time high, Haviland...

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29 Sep, 2021

Cyber Connections: Effective Networking In A Virtual World

With the shift to our new virtual world, you have probably found it more difficult to build and...

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13 Apr, 2021

Planting Storage Seeds: Grow Your Business With Grassroots Marketing

Large or small, brand new or older properties, we are all in need of a constant stream of...

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13 Apr, 2021

Lights, Camera, Action! Video Is A Marketing Star

Video tours of real estate and resort properties have long been used in those industries to help...

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24 Mar, 2021

Look Who’s Talking – M. Anne Ballard, president of training, marketing, and developmental services, Universal Storage Group

By Erica Shatzer The year is 2020, and self-storage facilities built during the development cycle...

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8 Mar, 2021

Stretch Your Budget: 10 Tips For Free To Low-Cost Marketing

There’s a saying that “nothing is free.” In these trying times, self-storage owners are trying to...

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3 Dec, 2020

Merry Marketing! Unwrap The Seasonal Slump

‘Tis the season to be jolly, but if you’re not effectively marketing during this historical slower...

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1 Mar, 2019

Silver Tsunami

The Impact Of Aging Baby Boomers On The Self-Storage Industry The baby boom generation (born...

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1 Mar, 2019

Claim My Business

The Ins and Outs Of Internet Marketing *This is an update of the article written for the June 2016...

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self storage retail

1 Feb, 2019

How To Create A Retail Environment That Wows

When running a successful retail store, you have to know your products and have a story to tell...

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1 Jan, 2019

Building Better Business Relationships

16 Common Networking Mistakes That Can Derail Your Career Networking is a skill that can help you...

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1 Nov, 2018

Knowing The Competition

Research And Evaluation To Stay At The Top Back when self-storage was a relatively new concept,...

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1 Oct, 2018

Social Recruiting

How to Use Social Networks to Attract Top Talent Hiring top talent has never been easy. With the...

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1 Oct, 2018

Boost Your Presence

Six Leading Marketing Strategies For Self-Storage Facilities By Sarah Baker Your marketing...

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1 Jun, 2018

Understanding Backlinks

What are They and Why are They Important? The self-storage industry is getting more competitive...

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1 Apr, 2018

Marketing To Millennials

What Apple’s iPhone X Has Taught Us On Nov. 3, 2017, a new product hit the smartphone market that...

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