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THE Show 2026 Roundtables - Thu. Nov. 5th, 2026, 3:35 - 4:30 pm

Georgia World Congress Center, C Lobby

39 peer-led tables across five pillars: Data, Development, Investment, Manager's Office and Operations. Pick a table, pull up a chair and compare notes with people facing the same challenges you are.

Roundtables by Pillar
Click the tabs below to see the roundtables in each pillar.

03:35 PM- 04:30 PM

2026 Website Expectations: Speed, Mobile UX, and Booking Ease

Jessica Johnson - The Storage Group

A peer driven discussion on the shift many self storage operators are making from managing several disconnected point solutions (access control, payments, marketing, revenue management) to a single unified platform. We'll talk through when consolidation makes sense, what tradeoffs to weigh, and how operators are approaching the transition without disrupting day to day operations. This is meant to be a candid exchange of what's working and what isn't, not a pitch for any one vendor or platform.

Who should attend: Facility owners, operators, and managers evaluating or currently going through a technology consolidation, especially those managing multiple sites.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The Future of AI in Self Storage

Nabil Rahman - Storage Commander

A peer driven discussion on the shift many self storage operators are making from managing several disconnected point solutions (access control, payments, marketing, revenue management) to a single unified platform. We'll talk through when consolidation makes sense, what tradeoffs to weigh, and how operators are approaching the transition without disrupting day to day operations. This is meant to be a candid exchange of what's working and what isn't, not a pitch for any one vendor or platform.

Who should attend: Facility owners, operators, and managers evaluating or currently going through a technology consolidation, especially those managing multiple sites.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Revenue Management: How to Optimize Rate and Increases to Maximize Revenue

Brooks Lumpkin - Flex Storage

We'll explore various approaches and current trends around setting new customer rates and managing existing customer rate increases.

Who should attend: Owners and Rate Managers trying to better understand how to manage their rates.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Consolidating Your Tech Stack: What Self Storage Operators Need to Know

Tully Hannan - Cubby Enterprises Inc.

A peer driven discussion on the shift many self storage operators are making from managing several disconnected point solutions (access control, payments, marketing, revenue management) to a single unified platform. We'll talk through when consolidation makes sense, what tradeoffs to weigh, and how operators are approaching the transition without disrupting day to day operations. This is meant to be a candid exchange of what's working and what isn't, not a pitch for any one vendor or platform.

Who should attend: Facility owners, operators, and managers evaluating or currently going through a technology consolidation, especially those managing multiple sites.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

2026 Self-Storage Tech Trends: AI, Automation, and Must-Have Tools for Operators

Austin Jones - Storable

The self-storage industry is evolving rapidly, and staying ahead means embracing the right technology. From AI-driven automation to seamless customer experiences, this conversation will explore the must-have tools shaping self-storage in 2026. Whether you're launching a facility or optimizing existing operations, this discussion will equip you with the knowledge to stay competitive in a tech-driven industry.

Who should attend: Owner operators and managers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The Leaky Funnel Between Your Ad Budget and Your Move-Ins

Tyler Harper - Homegrown Storage and Patchwork Labs

We operate 30 facilities and counting in tertiary markets and buy our own paid search, so this is a problem we have had to solve on our own P&L first. This is an open working session on the stretch of the funnel almost nobody measures: everything between a search click and a signed lease. Most operators can report cost per lead and call volume. Far fewer can say what a rental actually costs, which campaigns produce tenants instead of rate shoppers, or how many paid calls never got answered at all. We will compare notes around the table on what people track today, where the money leaks (junk and spam calls, after-hours and abandoned calls, and no line from ad spend to move-ins), and what it takes to connect a phone call to the move-in record in your FMS. Operators are encouraged to bring a rough sense of their own numbers, at whatever level of detail they have. The goal is that everyone leaves with two or three specific metrics they can go pull next week.

Who should attend: Experienced and multi-facility owner/operators, plus regional managers and anyone who owns the marketing budget. Most relevant to portfolios of roughly 5 to 100 facilities, though the questions scale up and down. No analytics background required, just a willingness to compare numbers.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

How to Build Your Edge With Your Data and AI

John Contogiannis - Storeganise

More self-storage tools now push AI-generated suggestions on pricing, marketing, and daily decisions. If you and the facility across town use the same tool, are you both getting the same advice, and would you know? This session covers the plain questions every operator should ask before buying into AI: whose model learns from your data, what you keep if you leave, and whether the advice is built around your business or averaged across everyone's. It closes on the upside: how owning that intelligence, even in a small way, becomes a real edge instead of just a convenience.

Who should attend: Owners and decision-makers running 3 to 10 sites who think about pricing and strategy for their own portfolio, at any stage with AI, whether they've tried nothing yet or already use a tool for one task. No technical background needed.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Absorb, Surcharge, or Dual Price: What Card Processing Costs and Who Pays It

Nick Manglaris - Tenant Inc

Card fees are one of the largest line items most operators never examine. This table starts with what you are actually paying, the effective rate across interchange, assessments, and processor markup, then works through the choice: absorb the fee, surcharge the tenant, or run dual pricing. Storage is late to this. A third of small businesses already surcharge, and the research is mixed on what follows: most cardholders who get surcharged have switched payment methods to avoid it, and about a third of merchants doing it see customers walk away from a purchase. We will compare what operators at the table are paying, what the data says, and which states permit surcharging and which restrict it.

Who should attend: Owners, operators, and anyone who reviews the merchant statement. Any portfolio size.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Faux Windows, Real Savings: Enhancing Your Facility Without (the Pain in the) Glass

Richard Lillie (VP of Sales) & Conrad Labuschagne (Estimating Manager, MASS) - Janus International

Get the upscale look of traditional windows without the added cost, maintenance, or security considerations of functional glass. Discover how faux windows can transform your facility's exterior, enhance curb appeal, and deliver a modern architectural look while keeping renovation costs in check.

  • Enhance curb appeal with the appearance of traditional windows at a lower cost.
  • Create a modern, upscale exterior that strengthens your facility's brand.
  • Reduce maintenance and security concerns associated with functional glass.
  • Explore cost-effective ways to incorporate faux windows into new construction and facility renovations.
Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Building Smarter, Not Pricier How to Save Money When Developing an RV & Boat Storage Facility

Paul Cerejo - M Bar C Construction

Construction and land costs have surged 25-40% in recent years, and developers are challenged to maintain Class A quality while controlling budgets. This roundtable covers how smart design and efficient planning can reduce total project costs by 10-30% when developing an RV and boat storage facility.

Who should attend: Self storage owners, developers and general contractors

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Construction Pricing in a volatile market

Mike Butcher - A&E Construction Co.

Overall self storage pricing, long lead items, budgeting for financing, and more

Who should attend: Owners, Developers, and design professionals.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The Construction Process

Roc Hughes - SBS Construction

Importance of Selecting a General Contractor Early in Construction

Who should attend: Owners/Developers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Best Practices for Developing RV & Boat Storage Facilities

Mark Dirato - Baja Carports

With boat and RV ownership continuing to grow, demand for secure, purpose-built storage facilities has created significant opportunities for developers and property owners. Successfully developing these projects, however, requires careful planning and an understanding of the unique design, construction, and operational considerations that set them apart from traditional self-storage facilities. Making informed decisions early in the development process can help reduce construction costs, avoid expensive mistakes, and maximize long-term revenue potential. Drawing on more than 20 years of experience designing and constructing RV and boat storage projects, the presenter will share practical lessons learned, common pitfalls to avoid, and proven strategies for delivering successful projects. Attendees will leave with actionable insights to help plan, build, and position their facilities for long-term profitability and success.

Who should attend: Owners, developers, and decision makers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Unlocking Retail Sales in Self Storage

Supplyside - Tim Spicer

Topic coming soon.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Using Tax Savings to Pay for CAPEX and Renovation Projects

CSSI - Brian Liles

Topic coming soon.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Maximizing Underperforming & Idle Space with Tax-Friendly Relocatable Storage Solutions

Blake Robinson (Business Development Manager, MASS) - Janus International

Discover how relocatable storage can turn underperforming areas, such as excess parking, unused land, or other low-revenue space, into productive, rentable square footage. This roundtable will explore how operators can expand efficiently while maintaining the look and feel of traditional storage and potentially benefiting from favorable tax treatment.

  • Transform low-rent or idle space into higher-revenue-generating storage units
  • Add rentable square footage without the cost and complexity of traditional foundations and, where permitted, with a streamlined approval process
  • Explore potential tax advantages that may help improve project economics and accelerate ROI
  • Maintain a cohesive, traditional self-storage appearance while maximizing the property's revenue potential
Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Becoming the Buyer Brokers Call First

Hayden Warzek - TractIQ

The best self-storage facilities often trade before they're ever marketed, and they tend to go to the same short list of buyers. That's not luck or the deepest pockets; it's how a fragmented, relationship-driven market actually works. For a private seller, a broker's most valuable promise isn't the highest bid; it's certainty of close.

This roundtable digs into how buyers earn a spot at the top of a broker's call list: signaling certainty of close, being the easiest buyer on a broker's desk, walking into a deal already knowing the submarket cold, and closing on-market deals to earn the off-market looks. Come ready to share what's worked (and what's backfired) in your own markets.

Who should attend: Buyers and investors who compete for self-storage deals: private and individual investors, owner-operators, regional operators growing through acquisition, and acquisitions professionals at funds and family offices. Brokers are welcome too.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Self-Storage Development & Finance

Mitchell Feldman - The Feldman Companies

Self-Storage Development / Finance - A discussion on development and financing in today's market.

Who should attend: Owners, operators, developers, and investors.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Ready, Set...Sell?

Cynthia Ashby - Owner

A Roundtable on Value, Exit Strategy & Navigating the Transaction

Who should attend: Owners, Field Leadership

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Topic Coming Soon

Kiwi

Topic coming soon.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Every Seller Wants Too Much. Now What?

StorageLife - Cameron Barsanti

Topic coming soon.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Securing Attractive Financing in a Changing Interest Rate Environment

Berkadia - Saul Hoppenstein

Topic coming soon.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Unlocking Revenue: How Smart Locks Can Pay for Themselves

Cody Anderson (Regional Sales Manager, Noke) & Will DeBord (Director of Product, Noke) - Janus International

Smart locks offer self-storage owner-operators opportunities to generate revenue beyond traditional rental income. Explore how industry leading smart locking solutions compare with standalone motion sensors and how operators can leverage premium pricing, technology fees, operational efficiencies, and enhanced security to maximize profitability.

  • Generate incremental revenue through premium rental rates and technology fees.
  • Compare smart locks with standalone motion sensors: installation, capabilities, revenue potential, and long-term value.
  • Reduce operating costs through automated rentals, delinquency management, and overlocking.
  • Unlock additional revenue opportunities through tenant insurance programs.
  • Maximize rental opportunities with after-hours move-ins and usage-based pricing.
Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The 2027 Operator's Dilemma: Falling Street Rates, Rising Machines, and the Urge to Merge

Alex Patterson and Greg Fenton - Neighbor.com

Self-storage is being reshaped by three forces at once, and every operator is feeling at least one of them. Occupancy: new move-ins have slowed compared to past growth years, street rates continue to fall, and the gap between advertised and achieved rates neared 19% at the end of 2025. AI: from call handling to pricing to the AI assistants renters now use to find storage, automation is moving from a buzzword to a budget line item. Consolidation: REITs and large operators keep absorbing share, and independents are asking how - or whether - to compete. This fast-paced session gives operators a working map of all three forces: what the data actually shows, what early adopters are learning (including what isn't working), and the practical questions every owner should answer this year. Attendees leave with a one-page 2027 readiness checklist covering all three.

Who should attend: Owners and Operators

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Balancing AI and Human Interaction: Finding the Right Call Management Model for Your Facility

Christian Thurgood - Zion Call Management

Not all operation models are created equal, and AI solutions are no different. This session will dive into the spectrum of call management options: AI-only, human-only, and hybrid models that combine AI agents with real people interactions. Participants will learn the strengths and limitations of each approach, why AI can't fully replace human interaction, and how to determine the right balance. We'll provide clarity on what AI can realistically handle, where human oversight is essential, and how both can work together to create a tenant-first communication strategy.

Who should attend: Existing and new operators

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

One Property, Multiple Revenue Streams: Combine indoor storage with outdoor drive-ups for a more versatile facility.

Clay Cutter - Boxwell

Discover how combining indoor hallway systems with outdoor relocatable units can help maximize occupancy, revenue, and the potential of the property you already own. No two self-storage facilities are exactly alike, and neither are their customers. While some renters prioritize climate-controlled indoor units, others value the convenience of drive-up access, larger spaces, or vehicle storage. As markets evolve, operators are increasingly finding that offering a mix of storage types can strengthen occupancy, attract a broader customer base, and maximize the earning potential of a single property. This roundtable will explore how owners are creating complementary storage offerings by combining indoor hallway systems with drive-up storage to better utilize existing buildings and underused outdoor space. Rather than viewing expansion as an all-or-nothing decision, we'll discuss practical strategies for developing a balanced facility that can adapt to changing demand over time.

Who should attend: Self-storage owners and operators for both indoor and drive-up facilities.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The Hidden Cost of Delinquency: Measuring What It Really Costs Across a Portfolio

Fredrick Velander - Ai Lean

Most operators track delinquency as a bad-debt write-off - a small line item that rarely sets off alarms. But that number hides the real cost: the staff hours spent chasing notices and calls, the compliance and documentation risk that only surfaces in a dispute, the quiet dependence on one diligent manager, and the leasing and customer work that doesn't happen while a manager is on the phone. This roundtable brings operators together to surface and quantify the costs of delinquency that never show up on a P&L. Through facilitated peer discussion, participants will compare how - and whether - they measure these costs today, debate where the biggest hidden drains actually sit, and examine how a "good" delinquency number can quietly become fragile as a portfolio scales or a key manager moves on. Attendees will leave with a practical framework for measuring the true, portfolio-wide cost of delinquency - and a clearer sense of what their current approach is really costing them.

Who should attend: Multi-site owners and operators, and their operations leaders - COOs, VPs/Directors of Operations, and RM/DMS, Operators with varying degrees of delinquency (even super low!), growing portfolios, co. expanding to new states, and third-party management companies.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Reducing Your Insurance Premiums-Without Sacrificing Coverage

Derek Torres - SafeLease

Property insurance premiums continue to rise at an alarming rate, putting pressure on self-storage operators across the country. While many of the driving factors-such as natural disasters, inflation, and reinsurance costs-are outside of your control, there are several proactive steps you can take to reduce your annual premiums. In this 45-minute session, we'll break down how insurers evaluate and price risk, and reveal the most effective, operator-driven strategies for lowering your insurance costs-without sacrificing coverage. You'll walk away with actionable insights and a deeper understanding of how your facility is viewed through the eyes of an underwriter. Whether you're renegotiating coverage, managing risk, or exploring alternative insurance models, this session will give you the tools to take back control of your premium spend.

Who should attend: self storage owners and operators & facility managers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

When Disaster Strikes: Maximizing Insurance Recovery After Major Property Losses

Scott Greenwald - Goodman-Gable-Gould/Adjusters International

A major loss can threaten more than just your property-it can impact your cash flow, occupancy, reputation, and long-term business. This discussion will focus on how self-storage owners and operators can navigate complex insurance claims, identify opportunities to maximize recovery, and avoid costly mistakes that often delay or reduce settlements.

Who should attend: Self-storage owners, Operators and regional managers, Asset managers, Property management professionals, Risk managers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Hidden Costs, Clear Margins: Mastering Utility and Telecom Lifecycle Management

Nicole Bloodworth - Craft Enterprises

Utility & Telecom Lifecycle Management: Utility expenses and telecom overhead represent a massive line item for multi-unit facilities, yet they are frequently overlooked until bills spike. In this roundtable, we will dive into proactive lifecycle management, auditing strategies, and how to spot billing errors before they eat into your net operating income (NOI). Share your toughest utility tracking hurdles and collaborate on strategies to optimize facility overhead.

Who should attend: Owners, CFOs, Operations, Asset Managers, and Multi-Unit Operators: Anyone overseeing bottom-line financials and Net Operating Income (NOI) across multiple facilities will immediately recognize the value here. It directly targets the hidden expenses and utility leakages that hurt profitability at the corporate level.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

First Impressions, Lasting Returns: Office Remodels That Pay Off

Seth Powell (Director, REIT Accounts) & Tyler Crews (Director, Estimating) - Janus International

A well-designed self-storage office can do more than make a great first impression. It can strengthen your brand, improve the customer experience, and help drive leasing performance. Discover how strategic, cost-effective renovations can transform outdated offices into modern, functional spaces while maximizing your return on investment.

  • High-impact, lower-cost upgrades that deliver measurable value.
  • Revamping office layouts to improve customer experience & operational efficiency.
  • Budgeting strategies and common renovation mistakes to avoid.
  • Prioritizing improvements that strengthen your brand and maximize ROI.
Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

When the Manager Is Alone: Building a Safer Self-Storage Workplace

Christina Powell - SAFEhugg

Self-storage managers often work alone while handling difficult tenants, emergencies, suspicious activity, after-hours situations, and the everyday challenges of protecting a property. This interactive roundtable will bring owners, operators, and managers together to discuss real-world safety concerns, effective policies, communication tools, emergency-response procedures, and ways leadership can better support employees before, during, and after an incident. Attendees will leave with practical ideas they can immediately use to create a safer, more connected workplace.

Who should attend: This roundtable would invite owners, operators, and managers to share real situations and practical ways to protect employees, especially at remote, unattended, and single-manager facilities.

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

The CubeSmart Way - Driving Store-Level Success

Jaclyn Hogan - CubeSmart

What truly drives performance in today's self-storage environment? In an industry increasingly shaped by AI, digital marketing, and advanced revenue management, CubeSmart believes that what happens at our stores is still important. Join this roundtable to explore how "The CubeSmart Way" creates consistent operational excellence.

Who should attend: Owners, Developers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Win/Win Tech Tools for Better Customer Experiences

Camille Broom - Packed Planet Self Storage Solutions

Self storage operators are under constant pressure to do more with less - fewer staffed hours, higher tenant expectations, and less patience for a bad after-hours experience. This round table is a chance to compare notes on the customer-facing tools that solve real tenant pain points and reduce the load on your team, rather than the kind of "customer experience" upgrades that just look good in a deck. I'll bring examples from our own portfolio;you bring what's working (or not working) at your own sites, and let's dig into what's actually moving the needle on tenant retention and reviews.

Who should attend: Store Managers, Owners, District Managers, Operations, Investors, Third Party Managers

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Building an unbeatable team

Frank Certo - The Storage Mall Management Group

Focus on elements in your management structure and personnel dynamics necessary to build a team ready to compete at the highest level and evolve as the business climate does.

Who should attend: Owners - Regionals - District Mgrs - Area Managers - Property Staff

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Turning Negative Reviews into Marketing Wins

Kale Leavitt - StorageReach

Negative reviews happen, but how you handle them can set you apart. This discussion dives into proven strategies for responding to critical feedback in a way that builds credibility, protects your reputation, and even attracts new tenants.

Who should attend: Owner, Operator, Manager

Location:

C Lobby

GWCC

03:35 PM- 04:30 PM

Going Remote: What It Takes to Run a Store Without Daily Staff

Josh Lawrence - Tenant Inc

Most operators considering remote management want to know the same things: what has to be in place before you cut hours, what order to do it in, and what goes wrong in the first month. This table works through the sequence: access control, payments, call handling, and what AI can now cover that needed a person two years ago. Some facilities run fully unattended, some tried it and pulled back, and most are somewhere in between. We will compare what it actually took, what it cost, and where operators ended up putting hours back.

Who should attend: Owners and operations leaders considering remote or unattended sites, or partway through the switch. Most useful for multi-site operators.

Location:

C Lobby

GWCC
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