White Label Storage, one of the nation’s leading third-party self storage management companies, announced the successful expansion of Packer Storage, a Wisconsin-based operator, from two facilities to seven under management.
As Packer Storage expanded its footprint, owner Sam Torvinen faced a familiar challenge for growing operators: how to scale and maintain facility performance without onboarding new staff. Managing marketing, revenue, and day-to-day operations across multiple sites was stretching his in-house team to capacity.
“I wouldn’t be able to onboard the facilities that I have without a support system,” said Torvinen. “White Label Storage has been that support system.
We’ve been able to take facilities operated off pen and paper and get them fully into a property management system within a month or two.”
By partnering with White Label Storage, Packer Storage was able to transition each newly acquired facility into a modern, standardized operating framework supported by technology, automation, and performance data. The management partnership included:
Across Packer Storage’s seven-facility portfolio, revenue increased, delinquency dropped, and the facilities have a 4.7-star average Google rating.
“We’ve taken facilities that have been operated off someone’s cell phone and a pen and paper or an excel spreadsheet and been able to onboard the facility into a property management system within a month or two,” said Torvinen. “It’s been a great experience.”
Building Technology and Systems That Power Scalable Growth
From its founding, White Label Storage has prioritized finding gaps in the self storage tech stack and building proprietary solutions that power better operations.
With the recent releases of tools for AI revenue management and streamlined delinquency payments, White Label Storage remains focused on developing new solutions that reduce costs while raising month over month revenue.
White Label Storage is a third-party management company built by operators, for operators. With over 270 facilities under management nationwide, WLS combines data-driven pricing and promotions, streamlined operations, expert digital marketing, and in-depth reporting to help self-storage owners unlock higher revenue and efficiency across their portfolios.
Learn more at www.whitelabelstorage.com
To read more about Packer Storage’s growth story, download the full case study.