Locked & Loaded, produced by The Nicholson Group/Packed Planet Management, has dropped a new Loaded Paper, described as "Somewhere between an article and a White Paper but loaded with stuff you can actually use right away." (They also produce a web series which you can find on MSM PLAY).
The latest edition, “Your Rental Process Might Be Costing You Customers” is now available for free. It explains how a slow, clunky checkout is the fastest way to lose a renter, but the company has managed to rebuild the process from the ground up—cutting rental time to under a minute. This resulted in a 10% jump in online conversions.