Most self-storage operators are running tight operations. Occupancy is solid, rates are competitive, but the profit margin isn't where it should be.
The problem usually isn't on the revenue side. It's hiding in the monthly recurring expenses.
The data shows that most storage facilities overspend by 10–20% on recurring services and software. For a facility doing $500,000 in annual revenue, that's $15,000 to $30,000 in lost profit every year. Scale that across a portfolio and the numbers get serious, fast.
The opportunity here is different from chasing occupancy or pushing rates. Those strategies have limits and face market resistance. Optimizing recurring spend is completely within an operator's control, and the savings flow straight to NOI.
Where the Recurring Spend Lives
Most self-storage operations carry the same core categories of recurring expenses.
Facility maintenance services make up a significant chunk of monthly spend. Janitorial contracts, landscaping, HVAC maintenance, pest control, and waste removal typically start reasonably and drift upward year after year. A janitorial contract that made sense three years ago is probably overpriced today, but it keeps auto-renewing.
Property services include security monitoring, gate maintenance agreements, access control systems, and general repairs and maintenance contracts. Many operators pay for overlapping coverage or services they rarely use.
Technology and software subscriptions have exploded in recent years. Property management systems, CRM tools, revenue management software, online marketing subscriptions, website hosting, and payment processing can easily run into thousands per month. The problem compounds when paying for duplicate features across multiple platforms.
Insurance policies for property, general liability, and specialty coverages represent another major recurring cost. These rarely get shopped competitively after the initial purchase, despite significant market movement.
Utilities are less negotiable in most cases, though in deregulated markets, supplier choice matters. The bigger opportunity is in service contracts around utilities, like regular electrical or plumbing maintenance agreements.
Why Overspend Happens
Overspending on recurring services isn't about being careless. It's structural to how vendor relationships work in this business.
The relationship premium is real. An operator works with the same janitorial company for years. They know the facilities, they're responsive, and they've earned trust. That relationship has value, but it often carries a 15–30% price premium over market rates. Vendors understand that switching costs keep operators in place.
Operators are negotiating blind most of the time. Unless running a large portfolio with procurement staff, there's no visibility into what comparable facilities pay. When a waste company quotes $450 per month, there's no frame of reference. Vendors know this and use the information advantage.
Contracts drift upward through small increments that seem reasonable in isolation. That $350 monthly cleaning contract three years ago is now $525, through annual CPI adjustments, fuel surcharges, and scope additions that each seemed justified. The cumulative effect is significant cost inflation.
The busy operator problem is universal. There are delinquencies to manage, maintenance issues to handle, tenant questions to answer. Reviewing vendor contracts isn't urgent, so it gets pushed indefinitely. Auto-renewal clauses ensure the contracts continue at whatever rate the vendor sets.
How to Actually Fix It
Peer benchmarking provides the market intelligence needed to negotiate effectively. The self-storage industry has become more transparent, with operators sharing cost data through SSA meetings, regional groups, and conferences. For major recurring expenses, operators should identify what similar facilities in comparable markets are paying. Cost per square foot for janitorial, cost per pickup for waste removal, cost per door for software. When an operator knows the market rate for janitorial should be $325–$375 and they're paying $525, the conversation with the vendor changes completely.
Competitive bidding remains the most powerful tool available. Document the current scope of work in detail, get bids from at least three qualified vendors, and make sure everyone is bidding on identical scope. If the current pest control includes monthly inspections and quarterly treatments, every bidder needs to quote the same service. This serves two purposes. It reveals true market pricing and often surfaces qualified vendors the operator didn't know existed. And even when staying with the current vendor, having legitimate alternatives completely changes the negotiation dynamic.
Strategic renegotiation with incumbent vendors can deliver 15–25% savings without the disruption of switching. Armed with benchmark data and competitive bids, operators can approach current vendors directly: “You've been a solid partner and we want to keep working together. But we've researched market rates and gotten competitive bids that come in significantly lower. We need you to adjust your pricing to stay competitive.”
Most vendors will negotiate when facing the real possibility of losing the business. They've invested in learning the properties. The cost of replacing an operator typically exceeds the margin they'd give up through a price reduction. The key is being specific about the gap and being prepared to actually switch if they won't move.
Operators should set up a review calendar that examines each major recurring expense every 12–18 months. For annual contracts, start the benchmarking and bidding process 90 days before renewal to prevent auto-renewals at inflated rates.
Making It Actually Happen
Most spend optimization efforts fail in execution, not strategy. Operators should start with the largest recurring expenses. Pull the expense reports and identify the top 10 recurring costs by annual spend. Optimizing a $60,000 annual expense by 20% puts $12,000 back in the business.
Expect vendor pushback. Incumbents will say their costs have increased or their service quality justifies premium pricing. Some of this is legitimate. Much of it isn't. Require detailed justification for premium pricing and be willing to test alternatives.
Multi-site operators should always negotiate at the portfolio level. Vendors value larger contracts and will discount to win them. A vendor might hold firm on pricing for a single facility but sharpen considerably when five or ten locations are on the table.
Pay attention to contract terms beyond price. Auto-renewal clauses, termination notice requirements, and price escalation formulas all matter. Termination clauses requiring 90 days notice mean starting the rebid process a full quarter before renewal.
Special Considerations for Software and Technology
Technology subscriptions need extra attention because this is where spending has grown most in recent years. Operators should start by documenting every software subscription they're paying for. Property management systems, revenue management tools, marketing platforms, call tracking, reputation management, website services, and online advertising all add up quickly. Many operators discover they're paying for overlapping capabilities across multiple platforms.
Evaluate actual usage against what's being paid for. Most software sells tiered packages, and many operators pay for advanced features they never use. Paying for 10 user licenses with only 6 staff members is immediate savings waiting to be captured.
Technology vendors rely heavily on inertia. They know switching to a new PMS or access control system feels like a major project, so they can be aggressive on renewals. Make it clear that alternatives are being evaluated. Most will negotiate when the threat of switching is credible.
Multi-site operators should push for portfolio pricing. Most software vendors offer volume discounts at certain thresholds. Consolidating locations onto a single contract often triggers meaningful savings.
The Bottom Line
Spend optimization doesn't generate headlines. It's not as exciting as acquiring a new property or implementing a new revenue management strategy. But the impact on the business is immediate and permanent.
A 15% reduction in recurring operating expenses flows directly to NOI. In a cap rate environment where every dollar of NOI translates to $15–$20 of property value, recovering 10–20% of recurring spend might be the highest ROI initiative an operator undertakes this year.
These opportunities exist in every operation right now. The question is whether operators will prioritize capturing them. Vendors are counting on everyone staying too busy with other priorities. Start with the biggest recurring expenses, get market data, run competitive bids, and negotiate from a position of strength.
The money is there.
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Written by Ethan Opdahl, Managing Partner @ Angel Strategy