Find Local Storage Announces Morningstar Properties Joins Ownership Group
Find Local Storage (
https://www.findlocalstorage.com) (“FLS”), a self-storage search engine, and Morningstar Properties, dba Morningstar Mini-Storage, (
https://www.morningstarstorage.com) (“Morningstar”), owner/operator of more than 25 self-storage facilities in 8 states, today announced they have signed an agreement to add Morningstar to the FLS founding ownership group.
FLS’s vision is to empower self-storage owners and operators to generate their own leads collaboratively through a single consumer destination and shopping experience, thereby reducing the reliance on third-party aggregators.
SecurCare Self-Storage COO David Cramer, a founding partner of FLS, stated, “Morningstar has been an unquestioned market leader for years, and having their insight and feedback in our ownership group is invaluable. We continue to be excited by the collective brain trust we are building at FLS.”
Matt Shapiro, Morningstar Vice President of Real Estate, who will hold a Board of Directors position at FLS, stated, “Morningstar is thrilled with the FLS project and the positive response received thus far from the industry. Clearly we are not the only group that believes FLS is a much-needed solution for the owner/operator concerned about driving demand and the trend of rising customer acquisition costs from 3rd party channels. ”
Consumers and storage operators have spoken, and FLS listened. Founded in 2013, FLS is owned and operated by a consortium of some of the industry’s most respected and longest standing storage facility owners. FLS is a lead generation platform, built for the purpose of creating rental opportunities for participating self-storage operators, decreasing the reliance of the industry on third party lead sources, and creating a unique and innovative direct to consumer shopping experience. FLS offers storage operators an opportunity to control their own marketing destiny, and consumer the opportunity to Find Local Storage.
About Morningstar Properties
Morningstar Properties is a vertically-integrated real estate developer, owner and operator of specialty real estate products focused primarily on self-storage in the Southeast United States. Since 1981, Morningstar has developed, acquired and operated over 125 self-storage projects across the country totaling in excess of 8.5 million square feet. Currently the company manages a network of 26 storage properties under the brand name of Morningstar Mini-Storage in eight states, mostly concentrated in the South. In addition to storage centers, Morningstar owns and operates 12 marinas across the Southeast and Great Lakes. The corporate headquarters are located in Charlotte, NC. Morningstar’s growth is funded through Blue Doors Capital Management, an affiliated private equity fund designated for acquisition and development of self-storage centers.